Eighth Annual Vision Critical Customer Intelligence Summit Returns to Chicago September 20 & 21, 2016

  • Customer-centric professionals share best practices in engaging
    customers for meaningful insight to drive business decisions
  • Keynotes by Tom Vanderbilt, Jeanne Bliss and Ray Poynter provide
    leading edge thinking behind consumer tastes, customer experience and
    the future of market research
  • Highlights of best practices presented by winners and finalists of
    the 2016 Visionary Awards, including Alliant Energy, ESPN, Wolverine
    Worldwide and Elizabeth Arden

VANCOUVER, British Columbia–(BUSINESS WIRE)–Customer-centric business professionals and marketing industry thought
leaders will meet once again in Chicago this year for the eighth annual Vision
North American Customer Intelligence Summit taking place
Tuesday, September 20th and Wednesday, September 21st, 2016 at the Hyatt
Regency McCormick Place. Early bird registration ends August 1, 2016; to
register please visit: http://na-summit.visioncritical.com/.

Keynotes from thought leaders in customer experience, innovation and the
evolution of market research root the agenda firmly in actionable

  • Tom Vanderbilt, author of You May Also Like: Taste in an Age of
    Endless Choice
    , will be speaking on “Why We Like the Things We
    Do,” exploring the challenges of trying to quantify and model
    something as elusive as people’s preferences.
  • Jeanne Bliss, founder of CustomerBliss, co-founder of the Customer
    Experience Professionals Organization and author of Chief Customer
    Officer 2.0
    , will be speaking on “The Five Decisions of Beloved
    and Prosperous Companies,” helping attendees transcend normal
    business practices to learn how to make decisions with clarity of
    purpose and consistently earn customers’ rave reviews.
  • Ray Poynter, author of Winning the Research Revolution will
    discuss how to face technological changes affecting the market
    research industry head-on by expanding the roles of market researchers
    within the enterprise to influence key business decisions.

“Our Customer Intelligence Summit is a destination for customer-centric
marketers, innovators, CX professionals and researchers to hear from
inspiring thought leaders on customer intelligence strategy and best
practices,” said Scott Miller, CEO, Vision Critical. “It also provides
an unparalleled opportunity for attendees to learn from one another how
to further apply customer intelligence across their organizations to
deliver better business outcomes.”

The Customer Intelligence Summit is also an opportunity for Vision
Critical to recognize the winners of its North
American 2016 Visionary Awards
, a program that honors customers who
embrace and excel in utilizing customer intelligence to improve their
organization’s performance in three key areas: customer experience,
marketing effectiveness and product innovation. Most of the award
winners and finalists will be presenting at the Summit. Award winners
and finalists are:

  • Customer Experience: Winner: Alliant Energy. Finalists:
    Avianca, City of Edmonton.
  • Marketing Effectiveness: Winner: ESPN. Finalists: OSF
    Healthcare, Sherwin-Williams.
  • Product Innovation: Winner: Wolverine Worldwide. Finalists: Sun
    Life Financial, Molson Coors.
  • Rookie of the Year: Winner: Elizabeth Arden. Finalists: eBay,
    Pet Supplies Plus.

Details of the event are as follows:

Who: Vision Critical,
the leading customer intelligence platform provider

What: The 2016 Vision Critical Customer Intelligence Summit

Where: Hyatt Regency McCormick Place, Chicago, IL

When: Tuesday and Wednesday September 20 & 21, 2016

Why: Hear thought-provoking keynotes from industry-leading
experts, as well as exemplary stories on how companies establish
meaningful and authentic relationships with their customers by gathering
and utilizing valuable customer feedback.

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform
that allows companies to build engaged, secure communities of customers
they can use continuously, across the enterprise, for ongoing, real-time
feedback and insight. Designed for today’s always-on, social and mobile
savvy customer, Vision Critical’s technology helps large,
customer-centric enterprises discover what their customers want so they
can deliver what they need. Unlike traditional customer research, which
is slow, expensive and gathers dust on a shelf, Vision Critical’s
customer intelligence platform replaces static data and cumbersome
reports with real-time actionable customer intelligence that companies
need to build better products, deliver better services and achieve
better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s
technology. Follow us on Twitter at https://twitter.com/visioncritical.


Vision Critical
Media Inquiries
Sharlene Myers