Customer-centric professionals share best practices in engaging
customers for meaningful insight to drive business decisions
Keynotes by Tom Vanderbilt, Jeanne Bliss and Ray Poynter provide
leading edge thinking behind consumer tastes, customer experience and
the future of market research
Highlights of best practices presented by winners and finalists of
the 2016 Visionary Awards, including Alliant Energy, ESPN, Wolverine
Worldwide and Elizabeth Arden
VANCOUVER, British Columbia–(BUSINESS WIRE)–Customer-centric business professionals and marketing industry thought
leaders will meet once again in Chicago this year for the eighth annual Vision
Critical North American Customer Intelligence Summit taking place
Tuesday, September 20th and Wednesday, September 21st, 2016 at the Hyatt
Regency McCormick Place. Early bird registration ends August 1, 2016; to
register please visit: http://na-summit.visioncritical.com/.
Keynotes from thought leaders in customer experience, innovation and the
evolution of market research root the agenda firmly in actionable
Tom Vanderbilt, author of You May Also Like: Taste in an Age of
Endless Choice, will be speaking on “Why We Like the Things We
Do,” exploring the challenges of trying to quantify and model
something as elusive as people’s preferences.
Jeanne Bliss, founder of CustomerBliss, co-founder of the Customer
Experience Professionals Organization and author of Chief Customer
Officer 2.0, will be speaking on “The Five Decisions of Beloved
and Prosperous Companies,” helping attendees transcend normal
business practices to learn how to make decisions with clarity of
purpose and consistently earn customers’ rave reviews.
Ray Poynter, author of Winning the Research Revolution will
discuss how to face technological changes affecting the market
research industry head-on by expanding the roles of market researchers
within the enterprise to influence key business decisions.
“Our Customer Intelligence Summit is a destination for customer-centric
marketers, innovators, CX professionals and researchers to hear from
inspiring thought leaders on customer intelligence strategy and best
practices,” said Scott Miller, CEO, Vision Critical. “It also provides
an unparalleled opportunity for attendees to learn from one another how
to further apply customer intelligence across their organizations to
deliver better business outcomes.”
The Customer Intelligence Summit is also an opportunity for Vision
Critical to recognize the winners of its North
American 2016 Visionary Awards, a program that honors customers who
embrace and excel in utilizing customer intelligence to improve their
organization’s performance in three key areas: customer experience,
marketing effectiveness and product innovation. Most of the award
winners and finalists will be presenting at the Summit. Award winners
and finalists are:
Customer Experience: Winner: Alliant Energy. Finalists:
Avianca, City of Edmonton.
Marketing Effectiveness: Winner: ESPN. Finalists: OSF
Product Innovation: Winner: Wolverine Worldwide. Finalists: Sun
Life Financial, Molson Coors.
Rookie of the Year: Winner: Elizabeth Arden. Finalists: eBay,
Pet Supplies Plus.
Details of the event are as follows:
Who: Vision Critical,
the leading customer intelligence platform provider
What: The 2016 Vision Critical Customer Intelligence Summit
Where: Hyatt Regency McCormick Place, Chicago, IL
When: Tuesday and Wednesday September 20 & 21, 2016
Why: Hear thought-provoking keynotes from industry-leading
experts, as well as exemplary stories on how companies establish
meaningful and authentic relationships with their customers by gathering
and utilizing valuable customer feedback.
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform
that allows companies to build engaged, secure communities of customers
they can use continuously, across the enterprise, for ongoing, real-time
feedback and insight. Designed for today’s always-on, social and mobile
savvy customer, Vision Critical’s technology helps large,
customer-centric enterprises discover what their customers want so they
can deliver what they need. Unlike traditional customer research, which
is slow, expensive and gathers dust on a shelf, Vision Critical’s
customer intelligence platform replaces static data and cumbersome
reports with real-time actionable customer intelligence that companies
need to build better products, deliver better services and achieve
better business outcomes.
Hundreds of high-performance organizations use Vision Critical’s
technology. Follow us on Twitter at https://twitter.com/visioncritical.