Elaine Irwin to Front New Almay Age Essentials™ Collection

Supermodel returns to Almay to launch brand’s New Multi-Benefit
Makeup Collection

NEW YORK–(BUSINESS WIRE)–#elaineirwin–Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics
line, announced today that supermodel Elaine Irwin will be the new face
of its latest makeup collection, Almay Age Essentials. Irwin will be
appearing in the brand’s global multimedia campaign, spanning
television, print, in-store, digital and social platforms, as the brand
unveils the Almay Age Essentials collection this summer with three new

“We are so excited that Elaine Irwin will once again be representing our
innovative Almay products. As a busy model and mother to three children,
Elaine is a perfect representative of our Almay consumer: a woman
looking for easy-to-use products that embrace and enhance her natural
all-American beauty,” said Jill Krakowski, Vice President of Marketing
for Almay. “With the Almay Age Essentials Collection, a line of
multi-tasking, ingredient rich products, we want to share with our
consumers how this brand has continued to be a part of Elaine’s everyday
routine, just as it can be for theirs.”

Irwin, a native of Gilbertsville, Pa., began her modeling career at the
age of 16 and has graced the cover of more than 50 magazines, including Vogue,
Cosmopolitan, Glamour, Allure and Self. The
mother of three has also been featured in advertising campaigns for
Ralph Lauren, Calvin Klein and Victoria’s Secret, and most recently
Land’s End and Worth New York. Irwin first appeared in a global campaign
for Almay in 2004 as the face for Almay Clear Complexion Blemish Healing
Makeup and remained with the brand for 7 years. Elaine’s effortless
style and natural approach to beauty is the embodiment of The American
Look, Almay’s latest campaign that launched in 2015.

“I am thrilled to once again be working with Almay. The quality
ingredients and integrity of the brand really speak to my own personal
outlook on beauty,” says Irwin. “As a busy mother, I love that Almay Age
Essentials products are designed for women on-the-go who don’t want to
sacrifice their makeup or anti-aging routines. I am always looking for
simplicity and ease in my daily beauty routine and these products are
perfect for me, as they combine the benefits of both skincare and makeup
into one formula.”

Since 1931, Almay has been a leader in developing award-winning
cosmetics that are powered by American ingenuity, rooted in science, and
not only enhance a woman’s natural beauty but also are good for her
skin. The Almay Age Essentials Collection is comprised of three unique

  • Almay Age Essentials Makeup™
  • Almay Age Essentials Concealer™
  • Almay Age Essentials Lip Treatment™

Each product is formulated with a breakthrough combination of Collagen,
Hyaluronic Acid and Peptides to help skin maintain a youthful look. Like
all Almay products, the line is dermatologist tested and fragrance-free,
standing by Almay’s promise of pure, gentle and non-irritating products
that work for all complexions. Products range in price from $12.99 to
$14.99 and will be available in June 2016. All beauty imagery for the
campaign was shot by famed photographer Walter Chin.

For additional information on Almay visit www.Almay.com
and follow the brand @AlmayCosmetics on Twitter and @Almay on Facebook,
Instagram and YouTube.

About Revlon:

Revlon is a global cosmetics, hair color, hair care and hair treatments,
beauty tools, men’s grooming products, anti-perspirant deodorants,
fragrances, skincare, and other beauty care products company, which
operates in three segments, the consumer division (“Consumer”), the
professional division (“Professional”) and Other. Revlon’s Consumer
segment global brand portfolio includes Revlon® color cosmetics, Almay®
color cosmetics, SinfulColors® color cosmetics, Pure Ice® color
cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie®
fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s
Professional segment global brand portfolio includes: Revlon
Professional®, CND®, including CND’s Shellac® brand 14+ day nail color
and Vinylux® weekly nail polish, and American Crew® men’s grooming
products. Websites featuring current product and promotional information
can be reached at www.revlon.comwww.almay.comwww.mitchum.comwww.revlonprofessional.comwww.americancrew.com and


Revlon, Inc.
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