Electrolux Ideas Lab – inspiring the future of the home

STOCKHOLM–(BUSINESS WIRE)–Electrolux (STO:ELUXA)(STO:ELUXB) today presents Ideas Lab – the new
global ideas competition, inspiring creative thinking for homes of today
and the future. The competition targets consumers and is open for
everyone over the age of 18 to join. By pre-registering on the website, http://www.electroluxideaslab.com,
participants will get access to the full challenge one week before the
competition opens for submissions on August 15th.

Electrolux will be calling out for creative ideas that inspire people
around the world to enjoy tastier, healthier and more sustainable home
cooking in the future. Any idea could be submitted; smartphone apps,
food sharing programs, kitchen tools, hacks or fully fledged business
ideas. Only the contestants’ imagination will set the limit.

The winning idea will not only win a €10.000 cash prize, but also a
once-in-a-lifetime experience in Sweden. During 5 days in Stockholm, one
of the start-up capitals of Europe, the winners will get all the help
they need in order to take the idea to the next level.

The full details of the challenge, the competition process, judging
criteria and the prize will be revealed on August 15th on www.electroluxideaslab.com.

“We live in a rapidly changing world. The best ideas for the homes of
the future might not come from one of our labs, but probably already
exist in the minds of moms and dads, food bloggers or home chefs… By
creating this platform, to tap the minds of our consumers, we will
celebrate the creative minds out there and enable them to take their
thinking even further. This will also help us at Electrolux become even
better at creating remarkable consumer experiences through our products
and services,” said MaryKay Kopf, Chief Marketing Officer at Electrolux.

Electrolux is a global leader in home appliances and appliances for
professional use, based on deep consumer insight. We offer thoughtfully
designed, innovative and sustainable solutions, developed in close
collaboration with professional users. The products include
refrigerators, ovens, cookers, hobs, dishwashers, washing machines,
vacuum cleaners, air conditioners and small domestic appliances. Under
esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and
Electrolux Grand Cuisine, the Group sells more than 60 million products
to customers in more than 150 markets every year. In 2015, Electrolux
had sales of SEK 124 billion and 58,000 employees. For more information
go to www.electroluxgroup.com

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