Fabletics Debuts Commercial Conceived by Kate Hudson
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Fabletics, the fashion-forward activewear line co-founded by Kate
Hudson, today released a new commercial that features Kate Hudson both
in front of and behind the camera.
This latest commercial was conceived by Hudson and inspired by her
unfiltered and honest approach to sharing her daily life with others.
Kate’s open and honest communication with fans is mirrored by the
Fabletics brand, which champions accessibility with its customers around
the world.
While past commercials have focused on the incredible value of the brand
or poking fun at overpriced activewear brands, this commercial is a
homemade, Instagram-style approach that is authentic, spontaneous and
speaks to Kate’s personality – all told through the Fabletics’ lens.
This new :30 spot, which will debut on-air today, demonstrates the
lifestyle of Fabletics, showing who she is, unfiltered and
genuine.
Reflecting the brand’s innovative and quirky approach to marketing, many
scenes were filmed using Kate’s iPhone, marking the first time Fabletics
has used a mobile device to produce a brand advertisement. To capture
the real and imperfect moments of Kate’s life, the commercial is shot
from her point of view, giving audiences access to her behind-the-scenes
life as if they are watching one of her snaps or scrolling through her
Instagram feed. The commercial taps into the emotional benefits of
Fabletics and the narrative that both the brand and Kate represent –
confidence comes from feeling good, not being perfect. The barrier often
created by traditionally-filmed commercials is broken down to create a
personal connection with viewers.
Launched in 2013, Fabletics filled a niche with premium, fashion-forward
activewear at a value. Designed to transition from the gym to the
street, Fabletics features a range of high-performance pieces made for
living an active lifestyle, along with high-fashion styles and
ultra-cozy loungewear that take you beyond your workout.
About Fabletics
Fabletics is an innovative fashion activewear brand co-founded by
actress Kate Hudson and the team behind JustFab. From high-performance
pieces to stylish lifestyle essentials, Fabletics is designed for
workouts, weekends, and everything in between.
Fabletics VIP Members enjoy several perks, including complete outfits
starting at $49.95. Visit www.fabletics.com
to learn more.
Contacts
Fabletics
Kimmy Miura, 310-683-0940
kmiura@fabletics.com
