FactorTrust Partners with Altair Customer Intelligence to Provide Consumers Greater Access to the Credit They Deserve

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Collaboration With Analytical Solutions Expert Is First Distribution
Partnership For The Alternative Credit Bureau

ATLANTA–(BUSINESS WIRE)–FactorTrust,
The Alternative Credit Bureau, announces today a first-of-its-kind
partnership for the company, benefiting both financial institutions and
consumers. Altair
Customer Intelligence
, an analytical solutions expert that helps
business leaders maximize the power of their data, has chosen to
distribute FactorTrust’s proprietary data to its customers to facilitate
more informed business decisions and to help a growing segment of
deserving consumers get preapproved for credit offers.

“We are very excited to work with Altair, a long-time industry leader
and expert in this area. Our data combined with Altair’s best-in-class
analytics gives financial institutions a greater opportunity to uncover
creditworthy prospects that are not surfacing via traditional data
analysis. Our collaboration gives us an opportunity to expand our
business into new markets, with a keen focus on providing consumers the
credit that they deserve,” says Greg Rable, CEO of FactorTrust.

Financial institutions doing business in the same market as Altair’s
customers have experienced impressive results when FactorTrust’s data is
used while considering credit worthiness. Companies generally see 25
percent higher response and approval rates than traditional bureau
campaigns, and the FactorTrust cost-per-booked-account is significantly
lower than that of traditional bureaus.

“Altair has been a thought leader for many years, and our partnership
with FactorTrust is no exception. To generate revenue, critical
decisions must be based on solid data and analytics. FactorTrust is the
leading alternative credit data source in the market. We are eager to
have access to their high quality data to provide deeper knowledge to
our customers, ultimately advancing their businesses through improved
response and approval rates,” says David Hadaway, CEO of Altair.

FactorTrust was the pioneer in collecting the most current alternative
credit data available from its data contributors in real time and making
it easily accessible to all its lender-customers. For more information
on FactorTrust, please visit www.FactorTrust.com
or contact FactorTrust at 1-866-910-8497.

About FactorTrust

FactorTrust, The Alternative Credit Bureau, helps lenders manage the
credit lifecycle of underbanked consumers using unique alternative
credit information not available from the Big Three bureaus, enabling
them to offer non-prime consumers the credit they deserve. Nearly 113
million U.S. adults have non-prime scores. Leveraging the company’s
credit information, lenders can more accurately predict future borrowing
behavior, credit performance and risk scoring for this growing segment.
Headquartered in Atlanta, the experienced FactorTrust team of predictive
analytics specialists, statisticians and financial industry experts has
delivered unique data and valuable insight to lenders throughout the
U.S. for nearly 10 years. For more information on the quarterly
FactorTrust Underbanked Index or the company itself, visit www.FactorTrust.com.

About Altair Customer Intelligence

Headquartered in Franklin, Tennessee, Altair Customer Intelligence is an
industry leader specializing in data management, analytics and reporting
to allow businesses to make informed decisions faster and with greater
insight. Experts in risk-based data, our unique data compilation
process, cutting-edge reporting solutions and strong analytical aptitude
provides business leaders the tools they need to make their companies
more profitable. For more than 10 years, Fortune 1000 companies have
partnered with Altair to maximize their new customer acquisition and
customer retention marketing efforts. For more information, visit www.altairci.com.

Contacts

FactorTrust Media Contact:
Savannah Weeks
Trevelino/Keller
Communications Group
404-214-0722 Ext. 110
sweeks@trevelinokeller.com