Fast-Growing Franchise Announces New COO

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Amazing Lash Studio Franchise, the fastest-growing franchisor of eyelash
extension studios, announced today the appointment of Heather Elrod to
Chief Operating Officer. She comes to the Amazing Lash Studio with
decades of executive leadership in the beauty, medical spa, and
franchise sectors, where she has extensive leadership and management
experience in training, operations and systems implementation, business
development, finance, marketing, and organizational development.

“I am so excited to have Heather join our team and lead the brand that
my wife Jessica and I began,” said Edward Le, co-Founder and CEO of
Amazing Lash Studio Franchise. “Her experience and knowledge in the
beauty and franchise industry will be an asset to our Regional
Developers and franchisees as we take this brand to the next level of

Ms. Elrod comes to Amazing Lash Studio Franchise with an esteemed
career. Most recently, Ms. Elrod was the founder of SkinPhD, Inc., a
cosmeceutical and prescriptive skin care manufacturer. SkinPhD is an
award-winning, multi-cultural product portfolio that was selected “best”
in anti-aging on The Dr. Oz Show and was awarded a Top 10
Aesthetic Company by Aesthetic Everything. In 2005, Elrod was one of the
first women to be voted onto the International Franchise Association
Board. She served on the Women’s Franchise and Distribution Forum Board,
an entity committed to the growth and success of women-owned business
through franchise channels. She also served as a business development
and franchise consultant for companies including Procter and Gamble.

She holds a bachelor’s degree in Public Administration, cum laude from
the University of Texas.

Ms. Elrod said, “I am excited to join the Amazing Lash Studios Franchise
family of team members, regional developers, and franchisees. Amazing
Lash Studio is an extraordinary, on-trend concept with a solid
foundation and tremendous potential. I also find the passion that Edward
and Jessica have for the brand and the franchise network compelling. I
look forward to dynamic growth for Amazing Lash Studio Franchise both in
network size and unit economics with keen focus on supporting and
celebrating operational excellence.”

With the appointment of Ms. Elrod, interim co-COOs Dawn Weiss and Ron
DaVella will move to Chief Marketing Officer and Chief Financial
Officer, respectively. “The people in place at the corporate office are
a strong team of leaders who will take Amazing Lash Studio to the next
level–both a successful business model and a household name,” said

About Amazing Lash Studio

Amazing Lash Studio was founded in 2010 by Edward and Jessica Le, with
the vision to raise the bar on the eyelash extension industry. Amazing
Lash Studios are retail salons that apply semi-permanent eyelash
extensions with a proprietary, patented process to the clients’ own
lashes, replicating the curve and size of natural lashes. The concept
began franchising in 2012 and to date has 78 open studios in 17 states.

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Barbara Carrera Holland, 602-404-7561