Fat Brain Toys Launches #FatBrainGives, a New Buy One, Give One Initiative

Invites Customers to Help Them Donate 10,000 Toys to Charity

ELKHORN, Neb.–(BUSINESS WIRE)–Fat
Brain Toys, one of the nation’s largest independent toy retailers,
has announced their #FatBrainGives initiative. For every purchase made
throughout May, Fat Brain Toys will give a toy to a child in need with
the goal of donating at least 10,000 toys.

#FatBrainGives
evolved from the company’s mission to provide a smarter way to play and
inspire kids to imagine and learn. Fat Brain Toys empowers their
customers to help improve the lives of children through pure, authentic
play. To participate in #FatBrainGives, customers can purchase from a
selection of more than 2,000 toys from Fat Brain Toys’ website
or stores during the month of May. Fat Brain Toys will donate a toy to a
charity serving children in need.

“We believe that toys are the tools of childhood and that the simple act
of playing allows kids to develop a lifelong love of learning,” said
Mark Carson, president and co-founder of Fat Brain Toys. “We are excited
to work with four great charities to supply kids in need with toys that
will inspire them and provide them with the chance to play – purely and
authentically.”

Fat Brain Toys has partnered with the following charities to reach
children in need as part of #FatBrainGives:

• Military
  Children’s Charity, Inc.: Provides gifts year round to military
  children who have lost a parent in service to our nation.
• Boys
  Town Foster Family Services: Provides quality foster and adoptive
  services for children who must live apart from their biological family.
• New
  Alternatives For Children (NAC): Provides innovative high quality
  services in support of birth, foster and adoptive families caring
  primarily for medically complex children.
• Communities
  in Schools: Provides students with a community of support,
  empowering them to stay in school and achieve in life.

#FatBrainGives will take place throughout the month of May.

Fat Brain Toys has partnered with Delivering Good and TSL, two
charitable organizations helping to guarantee safe delivery of the
donated toys.

About Fat Brain Toys

Fat Brain Toys is one of the nation’s largest independent toy retailers.
Unlike mainstream or mass-produced alternatives, Fat Brain Toys creates
and curates quality toys, games and clever gifts, and enables children
to learn through pure, authentic play. In addition to the online store (www.FatBrainToys.com),
Fat Brain Toys also operates two retail storefronts (Omaha, Kansas City)
and offers their original line of specialty toys and games to over 1,500
stores worldwide. Family-owned and operated, the company is based in
Omaha, Nebraska.

Contacts

104 West Partners for Fat Brain Toys
Kim Caro, 720-407-6076
kim.caro@104west.com