Both Brands Help Ensure The True MVP of Your Home is Ready for Super
Bowl LI Festivities
CINCINNATI–(BUSINESS WIRE)–Today, Febreze and Charmin, official sponsors of the NFL, kick off their
“Halftime Bathroom Break” campaign to ensure that the most neglected
“seat” in the house, gets the MVP love it deserves this Super Bowl LI.
While America has mastered the art of nacho towers and sharply ironed
jerseys, they often ignore their bathroom – the one place where fans
from both sides can feel at home during those precious few minutes
between the halftime whistle and the halftime show. It’s the annual,
often record-making phenomenon called the Halftime Bathroom Break. Yet,
with all the traffic to the commode on Game Day, when it comes to Super
Bowl party prep, fans are just not prepared. In fact, amongst those
watching the big game, half of Americans spend little to no time at all
prepping their bathroom prior to their Super Bowl party and a surprising
62% say they are likely to forget to buy bathroom supplies when planning
their party1! Febreze and Charmin don’t want you to be that
person this year.
Spreading the word that with a little party prep – including putting New
Febreze with OdorClearTM technology and Charmin Ultra Strong
on your game day shopping list – you can prevent a serious (and stinky)
party foul. When the whistle blows, the Halftime Bathroom break ensues
— in fact, more toilets are flushed between the second and third
quarter of the Super Bowl than any other time during the year2!
With author and lifestyle blogger, Katherine Schwarzenegger, and
party-hosting NFL stars, Josh Norman and Emmanuel Sanders
in tow, the brands are reminding shoppers to show a little love to the
bathroom this year. “As you fill your carts with snacks, streamers and
everything in between, make sure you are Halftime Bathroom Break ready
with Febreze and Charmin,” said Schwarzenegger. “A good party host makes
their guests feel at home in every room of the house.”
Febreze smallSpaces can be placed in your bathroom before the game to
continuously clean the air of the odors your guests leave behind – which
is important because the Halftime Bathroom Break generates more odors in
your home than there are blades of grass on all of the NFL fields in
America combined! As for the care of your derrière, have Charmin Ultra
Strong on hand so your guests don’t have to use as much but still leave
the bathroom feeling clean.
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air
with the launch of Febreze®, known today as the preeminent brand for
providing a fresh, clean scent and eliminating odors from fabrics and
the air. Febreze® boasts a line of products with freshness capabilities
that range from ridding of pet odors and tackling sweat stink to
decorating the home with scent and freshening on the go. Febreze®
continues to be one of the fastest growing brands in P&G’s portfolio of
household brands and bring innovative products to market. Fresh air is
an essential and basic human right, and that the air we breathe can give
us “fresh starts.”
Charmin has been America’s most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong – premium two-ply toilet paper; Charmin Basic – a one-ply toilet
paper; Charmin Sensitive – with gentle and soothing lotion with a touch
of aloe & E; and Charmin Freshmates – flushable moist wipes. For more
information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.
1. Based on a survey conducted online among a demographically
representative sample of 1,025 U.S. adults (18 and older). ORC Intl’s
Online CARAVAN Omnibus. 5-8 Jan. 2017.
2. Calder, Rich. “Toilet
Bowl XLVI.” New York Post. 09 Feb. 2012. Web. 13 Jan. 2017.
Becky Harding, 212-613-4914