Feedbackly Announces the Global Launch of Its Customer Experience Improvement Platform and Closure of Series A, VC Investment Round

HELSINKI–(BUSINESS WIRE)–#app–Feedbackly,,
Finland based customer experience improvement start-up, today announced
the launch of its global service and closure of a Series-A investment
round for €500,000. Feedbackly is dedicated to improving customer
experiences and helping companies to increase their sales. The company
was formerly known as Tapin Feedback and rebrands itself to speed up
their global expansion.

Jaakko Männistö, CEO, Feedbackly announced the global launch by adding
“Feedbackly is one of the first companies to create a multi-channel
customer experience improvement platform covering all channels including
physical retail stores, online portals, ecommerce sites, mobile apps,
email and mobile messaging. We help retail stores and online service
providers by providing instant, integrated and immediately actionable
customer feedback, helping them in increasing sales, changing product
marketing campaigns and improving their services.”

“We are helping our customers in generating new revenues and saving
thousands of euros in customer service costs. Measuring and improving
customer experiences is a competitive advantage for retailers and
Feedbackly is a perfect solution to integrate feedback from online and
physical retail environments. We welcome the new investment in our
company that will be used for further developing our platform and
launching in new markets”
Jaakko Männistö, concluded.

Feedbackly has gathered new funding worth €500K to bring their total
funding to €740K. The new funding comes from several sources, including
East Wings Finland and Birch Venture that is run by Managing Partner, Mika

“We got interested in Feedbackly because of their exceptional and
impressive product. With Feedbackly, companies can grow their sales in a
meaningful and measurable way”
, tells Mika Heikinheimo. “Our
interest got even bigger after we got to know the energetic and dynamic
team behind Feedbackly”
, he adds.

The funding will be used to bring the new software to the market this
spring, 2016. It will also fuel Feedbackly’s international growth with
new opportunities opening up globally, and especially in Sweden, UK,
Germany and USA.

The toolkit works with a software-as-a-service (SaaS) principle and
brings several benefits to companies using it. Companies can gather
in-depth information on what their customers think about them in every
step of the customer journey, create satisfied customers and improve


Jaakko Männistö, +358 44 348 8016
State Consulting
Anuj Khanna, +447916056916