FIA World Endurance Championship & ACO Names Motorsport.com “Official Digital Media Partner” to WEC and the 24 Hours of Le Mans
MIAMI–(BUSINESS WIRE)–Further expanding on its comprehensive motorsports digital platform, Motorsport.com
today announced it has become “Official Digital Media Partner” to the
2016 FIA
World Endurance Championship (WEC) – headlined by the 84th
running of the world-famous 24 Hours of Le Mans.
As part of this agreement, Motorsport.com acquires on-site marketing
rights, media visibility and branding aimed at reaching out the 120
million fans of the championship. Motorsport.com will be able to provide
detailed, world-class FIA WEC editorial coverage, including digital
video packages and social media integration, across its multi-language
platforms for the entire 2016 season.
Pierre Fillon, President of the Automobile Club de l’Ouest said: “This
official partnership will allow Motorsport.com to reach the millions of
fans worldwide of Le Mans and the entire FIA WEC, while those fans will
receive enhanced coverage of the greatest endurance racing championship.”
“We are sure Motorsport.com will prove to be a most valuable digital
media partner by expanding our audience footprint into key global
markets – all in their own native tongue,” commented Gérard Neveu, CEO
of the World Endurance Championship.
This February, Motorsport.com was awarded media partner status by
France’s Automobile Club de l’Ouest (ACO) to host live streaming of the
press conference announcing the definitive invitees to this year’s 24
Hours of Le Mans.
“The FIA WEC has achieved so much by globalizing the spirit of the ACO’s
fabled 24 Hours of Le Mans – it’s a privilege to be chosen as their
official digital media partner,” said Charles Bradley, Editor in Chief,
Motorsport.com. “It’s a win-win deal for both sides, as our businesses
depend on exciting racing and compelling storylines. And there will be
plenty of those in 2016 – all told in great depth by Motorsport.com.”
The first round of the 2016 FIA WEC takes place on April 17th
at Silverstone Circuit, 70 miles north of London.
2016 FIA World Endurance Championship Schedule
April 17 – Silverstone, UK
May 7 – Spa-Francorchamps, Belgium
June 18-19 – 24 Hours of Le Mans, France
July 24 – Nürburgring, Germany
September 3 – Mexico City, Mexico
September 17 – Austin, USA
October 16 – Fuji, Japan
November 6 – Shanghai, China
November 19 – Sakhir, Bahrain
About Motorsport.com
Formed in 1994, Motorsport.com is
technologically advanced international digital media group specializing
in motor racing content offering 21 editions in 13 languages, 24 hours a
day, seven days a week. It is part of the Motorsport
Network company.
Websites
Facebook www.facebook.com/motorsportcom
Twitter twitter.com/Motorsport
About the FIA World Endurance Championship
The WEC is the most successful and fastest growing sportscar
championship in the world, offering motor manufacturers a real-world
relevance to advances in road car design and crossover technology,
performance and safety. Strong, stable regulations allow for complex yet
beautiful sports prototypes featuring the latest in hybrid technology,
independent chassis and engines suppliers competing at the highest
levels, and the world’s leading luxury car marques going head-to-head in
the GT categories. Over 30 cars are on track at the same time, leading
to action, excitement, endless passing and entertainment for fans
worldwide.
The WEC offers teams, drivers, partners and stakeholders a unique stage
on which to compete, at premier race circuits around the world. Ranked
alongside the Olympics, the Super Bowl and the soccer World Cup, the
cornerstone of the WEC remains one of the world’s greatest sporting
events, the 24 Hours of Le Mans in June each year, and in 2016 the
championship will also visit Mexico City for the first time as part of
the 9-round calendar. All races, except the 24 Hours of Le Mans, are
6-hours in duration and three rounds race into the night.
TWITTER, FACEBOOK AND INSTAGRAM
Follow on Twitter @fiawec, Instagram on fiawec_official and
‘like’ FIA WEC on Facebook – www.facebook.com/fiawec.
All further information on www.fiawec.com
Contacts
Motorsport.com
Scott Sebastian: M +1 312-519-5040
scott.sebastian@motorsport.com
Vice
President of Public Relations and Marketing