Fifth Third Bancorp Corporate Social Responsibility Report: Curiosity First Earns 2015 Platinum, Gold MarCom Awards

CINCINNATI–(BUSINESS WIRE)–Fifth Third Bancorp (NASDAQ: FITB) today announced that its 2014
Corporate Social Responsibility Report: Curiosity First earned
industry recognition with two MarCom Awards. Curiosity First was
recognized with top honors, a Platinum Award, in the corporate social
responsibility category. In the annual reports category, the CSR Report
was honored with a Gold Award. The Fifth Third Bancorp CSR Report is
available at www.53.com/csrreport.

MarCom Awards is an international creative competition that recognizes
outstanding achievement by marketing and communication professionals.
Entries come from corporate marketing and communication departments,
advertising agencies, PR firms, design shops, production companies and
freelancers. MarCom Awards is administered and judged by the Association
of Marketing and Communication Professionals. This year the competition
received about 6,500 entries from throughout the United States, Canada
and more than a dozen other countries.

Curiosity First was written by Fifth Third Bank communications
professionals and designed by Sanger & Eby, LLC. The report demonstrates
the ways in which Fifth Third uses its curiosity to help improve lives
and make a difference in the communities it serves. The report features
the Company’s signature programs and illustrates the Bank’s efforts
within five major and inter-related areas of emphasis:

Consumers: Fifth Third Bank is committed to improving lives. This
is illustrated through its industry-first initiative to help customers
find jobs and its L.I.F.E. (Lives Improved through Financial Empowerment)^®
Programs, which take financial education and access to financial
services directly into low- and moderate-income communities.

Communities: The Bank is collaborative in helping to create and
sustain vibrant communities. Local teams allow Fifth Third to stay close
to the issues facing its neighbors, helping to guide investments and
activities. Efforts include Bank-wide support of U.S. military and their
families, the 5-3 Impact initiative, and philanthropic gifts through the
Fifth Third Foundation.

Businesses: Fifth Third Bank actively supports businesses of all
sizes with smart financial solutions. These products and services
ultimately impact individual families and communities, as businesses
fuel the economy and provide employment opportunities.

Employees: Employees are the ambassadors and embodiment of Fifth
Third, which is committed to its employees’ health and financial
wellness, engagement and inclusion, and employee volunteerism and
outreach.

Environment: Fifth Third is committed to operating its business
in an environmentally sustainable way. In 2014, the Company formally
adopted an environmental sustainability policy, completed two Leadership
in Energy and Environmental Design (LEED) Volume applications and
expanded recycling to 1,194 financial centers and 90 percent of its
retail financial centers nationwide.

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $142 billion in
assets and operates 1,295 full-service Banking Centers, including 99
Bank Mart® locations, most open seven days a week, inside select grocery
stores and 2,650 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois,
Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and
North Carolina. Fifth Third operates four main businesses: Commercial
Banking, Branch Banking, Consumer Lending, and Investment Advisors.
Fifth Third is among the largest money managers in the Midwest and, as
of September 30, 2015, had $297 billion in assets under care, of which
it managed $25 billion for individuals, corporations and not-for-profit
organizations. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Member FDIC.

Contacts

Fifth Third Bancorp
Stacie Haas, 513-534-5113