Fifth Third Bank Announces Investment into Zipscene, LLC, leading Data Management Platform Provider for the Dining Sector

CINCINNATI–(BUSINESS WIRE)–Fifth Third Bancorp (Nasdaq: FITB) today announced a minority investment
in Zipscene, LLC, a Cincinnati-based company that specializes in
consumer analytics for the restaurant industry.

The investment in Zipscene builds on the strategic portfolio Fifth Third
is developing, in support of the growth of its Payments and Commerce
Solutions group. The group was formed in 2014 to invest in and support
commerce solutions that enable healthcare and retail businesses to
better serve their customers.

“Zipscene has a strong track record of connecting restaurants to their
guests by leveraging technology to better understand factors that
influence dining patterns,” said Randy Koporc, executive vice president
and Head of Fifth Third Payments and Commerce Solutions. “Fifth Third’s
investment in Zipscene demonstrates progress against our commitment to
developing a pipeline of intelligent commerce solutions.”

Zipscene makes restaurant marketing more intelligent by finding patterns
in guest behavior. Their flagship Data Management Platform (zDMP) works
with all existing sales and marketing platforms, providing unique
transactional, demographic and behavioral analytics to enable brands to
optimize marketing efforts across all media, specifically digital. zDMP
helps corporate marketing teams develop a roadmap that results in a more
personalized customer experience, greater brand loyalty and revenue
enhancements for their operating locations.

“We are thrilled to have Fifth Third’s investment to support Zipscene’s
expansion,” said Sameer Mungur, CEO of Zipscene. “As intelligent digital
marketing becomes indispensable, Zipscene will allow brands to engage
their customers at every stage of the dining experience.”

About Fifth Third Bank

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company had $142 billion in
assets and operates 1,295 full-service Banking Centers, including 99
Bank Mart® locations, most open seven days a week, inside select grocery
stores and 2,650 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois,
Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and
North Carolina. Fifth Third operates four main businesses: Commercial
Banking, Branch Banking, Consumer Lending, and Investment Advisors.
Fifth Third is among the largest money managers in the Midwest and, as
of September 30, 2015, had $297 billion in assets under care, of which
it managed $25 billion for individuals, corporations and not-for-profit
organizations. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Member FDIC.

Contacts

Fifth Third Bancorp
Sean Parker, 513-534-6791