Finish Line Amplifies Commitment to Female Consumer

Retailer drives #WeAreMore ethos in latest campaign featuring Reebok,
Aly Raisman

INDIANAPOLIS–(BUSINESS WIRE)–$FINL #WeAreMore–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) bolsters its
female-specific brand experience, #WeAreMore, through an exclusive
collaboration with Reebok and brand athlete Aly Raisman, set to launch
October 11. The campaign, which includes exclusive imagery and video
content, coincides with the retailer’s launch of a new #WeAreMore
YouTube channel
and personalized women’s homepage
– its latest efforts to drive engagement with the female consumer.

“We’ve always served our girl,” said Alyssa Smith, vice president and
division merchandise manager for accessories, women’s and kid’s footwear
and apparel at Finish Line. “Now we’re building on that foundation, in
partnership with our brands, to showcase ‘her’ versatility – she is much
more than what meets the eye – while offering inspiration for her unique
competitive style.” Smith added, “Aly truly exemplifies ‘competitive
style’ which makes her a great ambassador for telling the greater
#WeAreMore story.”

Raisman is the latest celebrity influencer the retailer has partnered
with to showcase #WeAreMore. On September 13, the gymnast took over the
Finish Line Women Snapchat account while in New York City to offer
followers a sneak peek of the photo shoot which produced the retailer’s
highest engaging female content to date.

“Finish Line’s #WeAreMore is more than a campaign – it’s a commitment to
the female consumer with a renewed focus on bringing the most relevant
brand experience to her through a curated selection of the latest and
greatest women’s product on the market in colorways and silhouettes she
wants,” added Smith.

The #WeAreMore experience is centered on three key pillars: versatility,
community and inspiration. With a philosophy of breaking down the
stereotypes, the retailer is launching a new personalized homepage for
women with content populated by individual style posts from consumers
who tag #WeAreMore.

In addition to dedicated online spaces to share experiences, find
inspiration and be a part of the brand community, Finish Line has been
sprinkling #WeAreMore Stylists within its fleet and hosting special
in-store events in select markets targeting its female Winner’s Circle
loyalty program members.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 980 Finish Line branded locations primarily in U.S. malls
and shops inside Macy’s department stores and employs more than 14,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at
Mobile shopping is available at
Follow Finish Line on Twitter at
and “like” Finish Line on Facebook at
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android

Finish Line also operates JackRabbit (previously referred to by the
company as Running Specialty Group), which includes 70 specialty running
stores in 17 states and the District of Columbia under the JackRabbit,
The Running Company, Run On!, Blue Mile, Boulder Running Company,
Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk,
Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado,
Raleigh Running Outfitters, Striders and Indiana Running Company
banners. More information is available at
Follow the latest about the brand on Twitter at
or Instagram via @JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macroeconomic and business conditions; the inability to
locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems; and the other risks detailed in the company’s Securities and
Exchange Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or


The Finish Line, Inc.
Dianna L. Boyce, 317-613-6577