Finish Line Amplifies Winner’s Circle Loyalty App with Personalization, Tailored Inspiration Feed

Platform also boasts ‘Finish Line Live’ digital stream for real-time
content and coverage

INDIANAPOLIS–(BUSINESS WIRE)–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) announced today
the launch of its next generation Winner’s Circle loyalty app, available
via free download for iOS
and Android
customers. With a sharp focus on personalization and commerce, the
easy-to-use app includes a curated “inspiration” feed, tailored product
recommendations, access to upcoming product releases and seamless in-app
shopping and checkout. Winner’s Circle customers can easily access
status updates, rewards and exclusive “Finish Line Live” streaming video
events.

“As we continue to define and refine the brand experience to inspire our
customers and encourage them to engage with us, timeliness and relevancy
are critical factors,” said Danielle Quatrochi, Finish Line’s senior
vice president of digital customer experience and innovation. “Our
latest iteration of the Winner’s Circle app gives us a unique
competitive edge via the introduction of several app features not
currently offered within the retail industry – complete with a truly
frictionless shopping experience right in the palm of your hand.”

Finish Line’s Winner’s Circle loyalty program currently boasts more than
10 million members nationwide. The app upgrade will occur automatically
for customers with the existing app. Users can sign-in with their
Winner’s Circle account or join the loyalty program from within the app.
First-time users will be prompted to select personal preferences and can
modify those selections at any time within the app account settings. A
new shop feature also allows customers to browse Finish Line’s full
product assortment and make purchases directly through the application.

A new “Finish Line Live” feature provides Finish Line the ability to
stream exclusive live or pre-recorded video directly to app users. The
retailer will also incorporate in-store beacon and geo-fencing
technology to launch tailored offers and in-store opportunities based on
customer preferences.

Quatrochi added, “Consumer engagement is being driven more and more by
mobile. Through this app we best leverage the strengths of each Finish
Line customer touchpoint – in-store, online, mobile and social – for a
holistic approach that brings our total brand experience to the highest
level.”

For more information about the new Winner’s Circle app, visit www.finishline.com/app.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 950 Finish Line branded locations primarily in U.S. malls
and shops inside Macy’s department stores and employs more than 14,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at www.finishline.com
and www.macys.com.
Mobile shopping is available at m.finishline.com. Follow Finish Line on
Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and
“like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty
points and find store and product information with the free Finish Line
app downloadable for iOS and Android customers.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macroeconomic and business conditions; the inability to
locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems; risks associated with any strategic alternatives carried out
with respect to JackRabbit, including any sale or similar transaction;
and the other risks detailed in the company’s Securities and Exchange
Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or
circumstances.

Contacts

The Finish Line, Inc.
Dianna L. Boyce, 317-613-6577
Corporate
Communications