Finish Line Sharpens Its Customer Focus with Launch of New Brand Position

Retailer introduces ‘EPIC FINISH’ with an integrated brand campaign
featuring NBA forward Anthony Davis and hip-hop artist Big Sean

INDIANAPOLIS–(BUSINESS WIRE)–Athletic retailer The Finish Line, Inc. (NASDAQ:FINL) has announced the
introduction of a new brand position – ‘EPIC
FINISH’ – designed to drive consumer awareness and preference for
Finish Line as the destination for the latest and greatest sneakers.

“The EPIC FINISH position speaks directly to the attitudes and
preferences of our core consumer surrounding the culture, innovation and
style of sneakers,” said Michael Grimes, vice president of omnichannel
marketing for Finish Line.

“EPIC FINISH will be visible and integrated across all touchpoints,
giving us the opportunity to inspire and engage our customers on an
ongoing basis,” said Imran Jooma, chief omnichannel officer and
executive vice president at Finish Line. “This is an important moment in
time for our brand. It’s not a campaign. It’s not a tagline. It’s an
emotional connection point for our consumer to directly connect with the
Finish Line brand. The EPIC FINISH is a movement, and it starts today.”

This reflects Finish Line’s long-term commitment to exceeding the
expectations of today’s Millennial and Gen Z sneaker consumer through
product, service and the overall omnichannel experience. It also
signifies Finish Line’s commitment to an ongoing investment in brand
awareness, store experience and the continued development of industry
leading digital and customer relationship management capabilities.

The launch will feature two-time NBA All-Star Anthony Davis and iconic
hip-hop artist Big Sean – both performers at the highest level who
represent a style that inspires Finish Line’s core consumer.

Follow the story online at FinishLine.com/EPICFINISH
and #EPICFINISH.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 1,010 Finish Line branded locations primarily in U.S.
malls and shops inside Macy’s department stores and employs more than
14,000 sneakerologists who help customers every day connect with their
sport, their life and their style. Online shopping is available at www.finishline.com
and www.macys.com.
Mobile shopping is available at m.finishline.com.
Follow Finish Line on Twitter at Twitter.com/FinishLine
or Twitter.com/FinishLineNews
and “like” Finish Line on Facebook at Facebook.com/FinishLine.
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android
customers.

Finish Line also operates the Running Specialty Group. This includes 76
specialty running stores in 17 states and the District of Columbia under
the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running
Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital
RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run
Colorado, Raleigh Running Outfitters, Striders and Indiana Running
Company banners. More information is available at www.jackrabbit.com
or www.boulderrunningcompany.com.
Follow the latest about the brand on Twitter or Instagram via
@JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macro-economic and business conditions; the inability
to locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems and the other risks detailed in the company’s Securities and
Exchange Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or
circumstances.

Contacts

The Finish Line, Inc.
Dianna L. Boyce, 317-613-6577
Corporate
Communications