Finish Line Teams Up With adidas For Exclusive PureBOOST Release

Partnership includes premium footwear and both in-store and digital
content featuring NFL cornerback Josh Norman

INDIANAPOLIS–(BUSINESS WIRE)–$FINL #3StripeLife–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has partnered
with adidas for an exclusive PureBOOST footwear release, including five
colorways, available online
and in select stores nationwide.

“BOOST technology has been a huge game-changer for adidas and a
must-have for sneaker collectors,” said Ronnie Jefferson, Senior Vice
President and General Merchandising Manager at Finish Line. “We are
thrilled to be the only athletic retailer to offer PureBOOST alongside
adidas and provide our customers with a premium product that aligns with
their unique and personal styles.”

The PureBOOST features a low cut design with Primeknit fabric on the
upper, leather accents on the heel near the BOOST sole and subtle three
stripes branding on the side. The sleek running silhouette and
breathable fabric make the sneaker fashionable for both gym and street

Alongside the shoe release, Finish Line has teamed up with Washington
Redskins cornerback and Pro Bowl participant Josh Norman for exclusive
digital and in-store content, including videos
and social media postings.

“My life entails when you look good you feel good – when you feel good,
you play good,” said Norman. “The adidas PureBOOST matches up with my
dynamic style, making my off-field look clean and unforgettable.”

The partnership with adidas also includes free two-day shipping for a
limited time on all full priced men’s, women’s and kid’s footwear.
Customers are encouraged to share images of their new kicks online with
the hashtag #3StripeLife.

Additional details about the adidas PureBOOST can be found on the company’s

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 970 Finish Line branded locations primarily in U.S. malls
and shops inside Macy’s department stores and employs more than 14,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at
Mobile shopping is available at
Follow Finish Line on Twitter at
and “like” Finish Line on Facebook at
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android

Finish Line also operates JackRabbit (previously referred to by the
company as Running Specialty Group), which includes 65 specialty running
stores in 17 states and the District of Columbia under the JackRabbit,
The Running Company, Run On!, Blue Mile, Boulder Running Company,
Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk,
Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado,
Raleigh Running Outfitters, Striders and Indiana Running Company
banners. More information is available at
Follow the latest about the brand on Twitter at
or Instagram via @JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macroeconomic and business conditions; the inability to
locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems; risks associated with any strategic alternatives carried out
with respect to JackRabbit, including any sale or similar transaction;
and the other risks detailed in the company’s Securities and Exchange
Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or


The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications,