Finish Line Teams Up With Reebok and Allen Iverson for ‘20 Years. 20 Questions.’

Retailer bolsters exclusive content in 2016 to celebrate 20th
anniversary of sneaker partnership

INDIANAPOLIS–(BUSINESS WIRE)–$FINL #AllenIverson–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has teamed up
with Reebok for an exclusive video series that celebrates the storied
career of pro-basketball legend Allen Iverson, as well as his 20 year
anniversary with the Reebok brand. Finish Line’s video series titled “20
Years. 20 Questions. With Allen Iverson.” features 11 exclusive
interviews, four of which can be viewed
. The series gives customers an in-depth look into Iverson’s
thoughts on his life and career, six years after leaving the sport he

“Allen Iverson’s persona and talent resonates with our customers and we
have captured his swagger in this video series,” said Paul Diehl,
director of digital brand at Finish Line. “Thanks to visionaries like
Iverson, the culture of the NBA is now celebrated through personal style
and attitude. We are excited to partner with Reebok and Iverson to bring
these legacy products that highlight his style back to market.”

This year marks the official 20 year anniversary since Reebok and Allen
Iverson first teamed up to release what has become one of the most
iconic, on-court basketball sneakers of all time. To celebrate this
milestone, unique launches of the Question Mid will take place
throughout the year to commemorate Allen Iverson and the cultural impact
he has had on basketball. The Question Mid Practice drop pays homage to
one of the most talked-about moments in Iverson’s career, the “Practice
Press Conference.”

Finish Line’s latest
discusses Iverson’s views on the hype surrounding this
infamous press conference, which focused more on his practice schedule
and habits than his dedication to the team. The video aligns with the
retailer’s next sneaker release, the Reebok
Question Mid Practice
, which debuts May 13, and highlights elements
of the outfit Iverson wore during the interview.

“Finish Line has been a premium partner in celebrating the life and
times of Allen Iverson through the Question Mid 20th Anniversary
collection,” said Brian Lee, Director of Basketball Product & Sports
Marketing at Reebok. “Throughout the collection, Iverson’s innate
passion, his unique style and his effect on culture are clearly
highlighted. Finish Line has done a great job capturing what he meant to
the game, both on and off the court, through authentic brand

More information about the video series can be found on the retailer’s YouTube
and sneaker release details can be found at

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 980 Finish Line branded locations primarily in U.S. malls
and shops inside Macy’s department stores and employs more than 14,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at
Mobile shopping is available at
Follow Finish Line on Twitter at
and “like” Finish Line on Facebook at
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android

Finish Line also operates JackRabbit (previously referred to by the
company as Running Specialty Group), which includes 72 specialty running
stores in 17 states and the District of Columbia under the JackRabbit,
The Running Company, Run On!, Blue Mile, Boulder Running Company,
Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk,
Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado,
Raleigh Running Outfitters, Striders and Indiana Running Company
banners. More information is available at
Follow the latest about the brand on Twitter at
or Instagram via @JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macroeconomic and business conditions; the inability to
locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems; and the other risks detailed in the company’s Securities and
Exchange Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or


The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications,