Finish Line to Unveil Updated Store Design at Los Angeles Flagship Store

New Concept Focuses on Brand Storytelling, Connecting With Customers
via Technology

INDIANAPOLIS–(BUSINESS WIRE)–#FINL–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) will open the
doors to its revamped Los Angeles flagship store in the Del Amo Fashion
Center on Saturday, November 10 at 8 a.m. The updated retail space
features a fresh design concept that highlights key product offerings
from brand partners and new digital display integrations.

“Our elevated store concept continues Finish Line’s effort to
authentically connect with our consumers and demonstrate
category-leading digital capabilities,” said Mike Grimes, senior vice
president, brand and consumer experience at Finish Line. “Elevated brand
partner displays and cutting-edge technologies set a new in-store
standard that strengthen Finish Line’s position as the destination for
the latest and greatest sneakers in the marketplace.”

The Del Amo store, the third Finish Line location to receive these
updates alongside Woodfield Mall in Chicago and Roosevelt Field in New
York, puts technology at the center of the store’s total experience,
creating unique, immersive customer interactions. Featured footwear at
this location includes the Air Jordan 1 Retro Hi Flyknit, Nike Air More
Uptempo Wheat, Puma NTRVL collaboration with Jeff Staple and the Fenty
Puma by Rihanna collection for women.

Grand opening activities will run throughout the weekend with giveaways,
brand takeovers from Nike on Saturday and adidas on Sunday as well as
shoe cleanings from Jason Markk. Additionally, Winner’s Circle members
that spend $75 during the weekend will receive a $15 reward. Finish Line
will also offer a Jason Markk gift with any full priced footwear
purchase. Alongside Del Amo, shoppers can find these special offers all
weekend at the following Southern California locations:

  • Lakewood Center (Lakewood)
  • Los Cerritos (Cerritos)
  • Mainplace (Santa Ana)
  • Northridge Fashion Center (Northridge)
  • Outlets at Orange (Orange)
  • Panorama Mall (Panorama City)
  • Plaza West Covina (West Covina)
  • Stonewood Center (Downey)
  • The Shops at Montebello (Montebello)
  • Westfield Culver City (Culver City)
  • Westfield Topanga (Canoga Park)
  • Westminster Mall (Westminster)

Through Finish Line’s customer loyalty program, select Winner’s Circle
members and influencers will receive an exclusive first-look of the
store Friday evening with entertainment, shoe cleanings and gift bags
filled with Finish Line, adidas, Jason Markk and Crep branded products.
All Winner’s Circle members can live-stream the grand opening event and
view exclusive product drops exclusively through the Finish Line App
that evening.

Stay up-to-date with all things Finish Line, including store openings,
by following the company’s blog,
and Snapchat accounts.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer that carries the latest and
greatest shoes, apparel and accessories. Headquartered in Indianapolis,
Finish Line runs approximately 950 branded locations in U.S. malls and
shops inside Macy’s department stores. Finish Line employs more than
14,000 associates who connect customers to sneaker culture through style
and sport. Shop online at
or get access to everything on the Finish Line app. Also keep track of
what’s fresh by following Finish Line on Instagram,
Snapchat and Twitter.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macroeconomic and business conditions; the inability to
locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing with other local,
regional, and national retailers, as well as many of its own suppliers;
loss of key employees; execution of strategic growth initiatives
(including actual and potential mergers and acquisitions and other
components of the company’s capital allocation strategy); cybersecurity
risks, including breach of customer data; a major failure of technology
and information systems; and the other risks detailed in the company’s
Securities and Exchange Commission filings. Readers are urged to
consider these factors carefully in evaluating the forward-looking
statements. The forward-looking statements included herein are made only
as of the date of this report and Finish Line undertakes no obligation
to publicly update these forward-looking statements to reflect
subsequent events or circumstances.


The Finish Line, Inc.
Dianna L. Boyce, 317-613-6577