First Command Reports: Black Friday Remains Popular Shopping Day for Military Families

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The First Command Financial Behaviors Index® reveals one in three
middle-class military families plan to do most of their holiday shopping
on the day after Thanksgiving

FORT WORTH, Texas–(BUSINESS WIRE)–Again this holiday season, America’s career military families are
planning to outpace the rest of the Middle Class in making Black Friday
the focus of their frugal shopping strategies.

First Command’s annual holiday spending survey reveals that 36 percent
of middle-class military families (commissioned officers and senior NCOs
in pay grades E-5 and above with household incomes of at least $50,000)
plan to do most or all of their holiday shopping on Black Friday. That’s
twice the rate reported by the survey’s general population respondents.

This marks the third consecutive year that the Black Friday shopping
plans of military families are expected to exceed those of civilian
households. In pre-2014 surveys, less than one in five respondents in
both military and civilian populations said they planned to do most or
all of their holiday shopping on the day after Thanksgiving.

“The intention of service members and their families to seek out Black
Friday deals reflects a broader, ongoing commitment to frugal holiday
celebrations,” said Scott Spiker, CEO of First Command Financial
Services, Inc. “The 2016 holiday shopping season marks the ninth
consecutive year that the Index has pointed to leaner spending in
military families. Nine out of ten career military families plan to cut
back again this year. By making Black Friday the centerpiece of their
shopping plans, these families continue to pursue the frugal spending
strategies they developed during the economic uncertainty of recent
years and maintain year-round control over their finances.”

About the First Command Financial Behaviors Index®

Compiled by Sentient Decision Science, Inc., the First Command Financial
Behaviors Index® assesses trends among the American public’s
financial behaviors, attitudes and intentions through a monthly survey
of approximately 530 U.S. consumers aged 25 to 70 with annual household
incomes of at least $50,000. Results are reported quarterly. The margin
of error is +/- 4.3 percent with a 95 percent level of confidence. http://www.firstcommand.com/fbi/

About Sentient Decision Science, Inc.

Sentient Decision Science was commissioned by First Command to compile
the Financial Behaviors Index®. SDS is a behavioral science and
consumer psychology consulting firm with special vertical expertise
within the financial services industry. SDS specializes in advanced
research methods and statistical analysis of behavioral and attitudinal
data.

About First Command

First Command Financial Services and its subsidiaries, including First
Command Advisory Services, First Command Bank and First Command
Financial Planning, assist American families in their efforts to build
wealth, reduce debt and pursue their lifetime financial goals and
dreams—focusing on consumer behavior as the first and most powerful
determinant of results. Through knowledgeable advice and coaching of the
financial behaviors conducive to success, First Command Financial
Advisors have built trustworthy, lasting relationships with hundreds of
thousands of client families since 1958.

First Command Financial Services, Inc., is the parent of First
Command Financial Planning, Inc. (Member
SIPC,
FINRA),
First Command Advisory Services, Inc., First Command
Insurance Services, Inc. and First Command Bank. Financial planning
services and investment products, including securities, are offered by
First Command Financial Planning, Inc.
, a broker-dealer. Financial
planning and investment advisory services are offered by First Command
Advisory Services, Inc., an investment adviser.
Insurance
products and services are offered by First Command Insurance Services,
Inc., in all states except Montana, where as required by law, insurance
products and services are offered by First Command Financial Services,
Inc. (a separate Montana domestic corporation). Banking products and
services are offered by First Command Bank. In certain states, as
required by law, First Command Insurance Services, Inc. does business as
a separate domestic corporation. Securities products are not FDIC
insured, have no bank guarantee and may lose value. A financial plan, by
itself, cannot assure that retirement or other financial goals will be
met. First Command Financial Services, Inc. and its related entities are
not affiliated with, authorized to sell or represent on behalf of or
otherwise endorsed by any federal employee benefits programs referenced,
by the U.S. government, or the U.S. armed forces.

Contacts

First Command Financial Services
Mark Leach, 817-569-2419
Media
Relations
msleach@firstcommand.com