Fiskars opens design exhibition to celebrate iconic Orange-handled Scissors’ 50th anniversary
MADISON, Wis.–(BUSINESS WIRE)–Fiskars,
the World’s #1 Scissors Brand™, celebrates the 50th
anniversary of its famous Orange-handled Scissors™ by
launching an exhibition at the Helsinki Design Museum this month,
showcasing artwork from prominent global personalities who use or are
inspired by the scissors. Since their introduction as the first
plastic-handled scissors in 1967, Fiskars has sold over one billion
pairs worldwide.
The exhibition will launch with a VIP event on Sept. 7 and will be open
to the public from Sept. 8 – Oct. 29, 2017. Works inspired by the
scissors will be displayed from fashion designers Tracy Reese, Katie
Ermilio and Martin Bergström; paper artists Eloise Corr Danch, Karen Bit
Vejle and JUDiTH+ROLFE; illustrator Laura Ljungkvist; Grace Bonney of
the blog Design*Sponge; designer Tuula Pöyhönen; and Berliner art
collective TAPE THAT.
“This exhibition is a celebration of the Scissors’ role as a design
classic that is used and recognized across the globe. We want to inspire
the next 50 years,” said Vice President of Brand and Integrated
Marketing at Fiskars, Marika Orkamo.
Fiskars has been celebrating the anniversary by collecting consumer
stories from around the world via social media leading up to the
anniversary date of October 5, 2017.
“Every pair of Orange-handled Scissors™ comes with its own story,
whether it’s being told not to touch ‘mom’s scissors’ or passing them
down for generations,” said President of Fiskars Global Functional, Paul
Tonnesen. “What better way to honor the Orange-handled Scissors™ on this
anniversary than to share these stories worldwide?”
To read more on the 50th anniversary of Orange-handled
Scissors™ and the Helsinki Design Exhibit, or to share your story,
please visit ourscissors.fiskars.com.
ABOUT FISKARS
Since its establishment in 1649, Fiskars Group has grown to be a leading
functional and living products company with a strong brand portfolio,
including Fiskars, Iittala, Gerber, Wedgewood and Waterford. Fiskars
Group has employees in over 30 countries and is headquartered in
Finland. With over 1 billion Orange-handled Scissors sold, Fiskars has
grown to be the World’s #1 Scissors Brand. Fiskars promotes achievement
and self-expression by focusing on easy to use, innovative tools to make
gardening, cooking and crafting more enjoyable. Visit www.fiskars.com.
Contacts
Fiskars Americas
Blair Brophy
608-294-4532
blair.brophy@fiskars.com
or
Fiskars
Finland
Jessica Finnilä
+358 44 992 66 65
jessica.finnila@fiskars.com
