Fitbit Powers Training Regime of New NBC Fitness Competition Series “STRONG”

Collaboration puts Fitbit Surge ‘Fitness Super Watch’ and Fitbit Aria
Wi-Fi Smart Scale
at the center of contestants’ transformative

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit (NYSE: FIT), the leader in the connected health and fitness
market, today announced a collaboration with NBC’s new fitness
competition series “STRONG,” from executive producers Dave Broome (“The
Biggest Loser”) and Oscar®-nominated iconic film star Sylvester
Stallone. In the new series, which begins with a two-night premiere
event on April 13 at 9 p.m., the Fitbit
will be worn by show host, world-renowned athlete and Fitbit
Ambassador, Gabrielle Reece as well as the show’s 20 contestants – 10
male trainers and 10 female trainees – as they embark on a
transformative journey to get “STRONG.”

As the No. 1 selling GPS watch in the U.S.1, the Fitbit Surge
is designed for users who train regularly, want to maximize workouts,
and meet peak performance goals. Throughout the season, the show’s
contestants will utilize device features – including onboard GPS,
PurePulse® continuous wrist-based heart rate tracking, all day fitness
tracking, SmartTrack™ automatic exercise recognition, and automatic
sleep detection – to track their pursuits toward peak performance.
Paired with the high-performance Fitbit
Aria® Wi-Fi Smart Scale
, which allows users to track weight, BMI
(Body Mass Index), lean mass, and body fat and wirelessly sync data to
their Fitbit® account, contestants have the stats they need all in one
place with the Fitbit app to take control of their fitness and achieve
their goals.

“Fitbit is on a mission to empower consumers with increased knowledge of
their overall health through the latest advancements in wearable
technology,” said Tim Rosa, VP of Global Marketing, Fitbit. “This
collaboration with ‘STRONG’ showcases how Fitbit is doing that for
people worldwide, and hopefully will inspire others to get strong, as

Dave Broome, Creator and Executive Producer of “STRONG,” added: “When
you are introducing a revolutionary new fitness competition series, you
need innovative partners by your side. Fitbit was a natural fit to help
our contestants track their progress, stay motivated and push their
boundaries during their transformative fitness journey.”

The show’s trainers have come from around the country and bring with
them a wide variety of fitness disciplines to get their trainees in
shape. From MMA to strength and endurance training to boxing, each
trainer will impart their personal training philosophy, experience, and
unrelenting dedication to their trainees. While their training styles
might be unique, one commonality exists between all 10 trainers – the
knowledge that you must track your activity, nutrition and sleep in
order to stay accountable, train smarter and push your body further.

“Heart rate is one of the best indicators of your overall health and
well-being,” said Bennie Wylie a strength and conditioning coach from
Abilene, Texas and trainer on “STRONG.” “During an intense workout, for
example, I will check to see how long it takes my team member’s heart
rate to recover, which provides key insights as to how healthy and fit
they are. The more fit, the faster their heart rate recovers to its
pre-exercise rate. The Fitbit Surge allowed us to track continuous heart
rate right on the wrist – without the need for an uncomfortable chest
strap – so we could measure workout intensity, recovery and resting
heart rate at a glance and start to see improvements over time.”

Through a series of five on-air integrations, viewers will see how
Fitbit products power the contestants to push harder as each team trains
together and competes in epic physical challenges before heading to the
Elimination Tower where, each week, one of the teams is eliminated and
their jaw dropping transformation is revealed.

“We are always seeking creative, natural ways to incorporate our
partners into our content that amplifies the narrative and the viewer
experience,” said Dan Lovinger, Executive Vice President, Entertainment
Advertising Sales Group, NBCUniversal. “Our work with Fitbit on “STRONG”
is a great example of how we deliver solutions for our clients that go
beyond the traditional ad model.”

“STRONG” is produced by 25/7 productions.

A Comprehensive Health and Fitness Solution

Fitbit offers a wide variety of connected health and fitness devices –
including the Fitbit Surge and Aria seen on “STRONG” – that help people
at the everyday, active, and performance fitness levels pursue their
health goals. But while devices are a key part of the solution, Fitbit
provides a comprehensive platform for health and wellness – including
the latest technology devices, a state-of-the-art app experience, and
personalized content and insights – all aimed at helping users reach
their health and fitness goals. For more information, visit

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leader
in the connected health and fitness category, Fitbit designs products
and experiences that track everyday health and fitness. Fitbit’s diverse
line of award-winning products includes Fitbit
, Fitbit
, Fitbit
Charge HR™
, Alta™,
, Fitbit
, Fitbit
and Fitbit
activity trackers, as well as the Aria®
Wi-Fi Smart Scale. Fitbit products are carried in over 50,000 retail
stores and more than 63 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge
HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria,
PurePulse, and SmartTrack are trademarks, service marks and/or
registered trademarks of Fitbit in the United States and in other
countries. All other trademarks, service marks, and product names used
herein are the property of their respective owners.

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1 The NPD Group, Retail Tracking Service, Jan–Dec 2015,
Digital Fitness Devices, Smart Watches, Wearable Device Type Watches,
GPS Enabled, Units


Jen Ralls