FitnessGenes™ Launches DNA-Based Fitness and Nutrition Platform

The first of its kind to offer customized, online fitness programs and
nutritional guides based on your genetics

BEVERLY HILLS, Calif.–(BUSINESS WIRE)–Just in time for the New Year, UK- and Beverly Hills-based FitnessGenes (www.FitnessGenes.com),
has launched the first online fitness and nutrition platform that offers
customized programs for men and women based specifically on their DNA.

According to a recent
study done by UCLA, most diet efforts result in very short-term
weight loss or even weight gain. Other research has shown that 50-60% of
the variation between people’s physical performance is genetic.

FitnessGenes’ top tier team of doctors and genetic scientists have
eliminated the guessing game from fitness and nutrition with their DNA
Performance Kit and customized digital report that reveals 40 specific
genetic traits including metabolic tendencies, dietary sensitivities,
fat burning capacity, muscle type and recovery time.

“After years bringing DNA-based workout programs to the pro-athlete
community, we are thrilled to be able to offer this comprehensive online
fitness and nutrition platform to consumers all over the world,” says
Dr. Reardon, CEO and Co-Founder of FitnessGenes. “Our online platform
will take the guessing game out of the equation and utilize each
client’s genetic blueprint to get them in the best shape of their lives.”

Once customers receive their genetic results, they can pick from four
Genetic Training System (GTS) programs that provide personalized,
week-by-week workouts and nutritional recommendations based on their
DNA. Muscle-Building and Fat-Loss GTS programs are available for men and
women at $1 per day.

Kit and Program Overview:

DNA Performance Kit ($199)

Get 40+ gene results with personalized exercise and nutritional
recommendations you can use every day.

Genetic Fat-Loss System, Complete ($259)

• Includes DNA Performance Kit ($199)
• 8 week personalized DNA-based diet and exercise program ($1/day)
  • Male
  • Female

  Genetic Muscle-Building System, Complete ($289)

  • Includes DNA Performance Kit ($199)
  • 12 week personalized DNA-based diet and exercise program ($1/day)
    • Male
    • Female

    Add-Ons (no extra cost, included in both of the above programs)

    • Genetic Abdominal-Building System
    • Genetic HIIT System

    About FitnessGenes

    FitnessGenes
    is the only DNA-specific online platform of its kind that eliminates the
    guessing game from fitness and nutrition. With a quick DNA kit and
    customized digital report, FitnessGenes reveals specific genetic traits
    including metabolic tendencies, dietary sensitivities, fat burning
    capacity, muscle type and recovery time. Once results are revealed,
    their Fat-Loss and Muscle-Building Genetic Training System (GTS)
    programs provides personalized, week-by-week exercise plans and
    nutritional recommendations based on your DNA, to maximize fat burning,
    muscle building and improve overall health and wellness. Pricing: DNA
    kit + report ($199) // GTS program (from $1/day). Billions of
    possibilities — Only one you. www.fitnessgenes.com

    Contacts

    clover PR
    Alana Littler, 310.920.0095
    alana@clover-pr.com