LOS ANGELES–(BUSINESS WIRE)–FIVE FOUR, contemporary men’s fashion brand, celebrates 15 years
of progressing the modern man’s lifestyle with its second annual branded
holiday. Merging content and commerce, this holiday offers consumers the
opportunity to experience the culture of FIVE FOUR by utilizing the
power of social media engagement to relay exclusive sales and limited
edition product activations.
Los Angeles bred but globally inspired, FIVE FOUR day is becoming an
international movement that seeks to engage members and non-members
worldwide via social media to spread awareness of the brand and its
ecosystem. With sales across all three verticals—FIVE FOUR, New Republic
and Grand Athletic Club—this holiday exemplifies innovative inclusion by
reimagining the traditional e-commerce men’s retailer and its reach.
Co-founder Dee Murthy speaks to the progression of FIVE FOUR day saying,
“With this holiday we really wanted to create an experience that
transcended the conventional online sale. We want to show customers how
we work, conceptualize and create experiences that set us apart from
With exclusive sales and products curated especially for FIVE FOUR day
the brand has listened to its community by consistently creating new
experiences for its customer. Hourly sales communicated via social
media, special limited product drops and day long Facebook and Instagram
live videos—FIVE FOUR day implements social media as the key component
in this day of unprecedented sales.
“Social media is such an important part of the retail atmosphere and our
demographic relies heavily on this medium for all its updates, including
fashion. We are excited to have the ability to create and execute unique
experiences by utilizing social media to interact with our loyal
customer base,” says co-founder Andres Izquieta.
Offering unprecedented access to the creative development of this brand,
this celebration gives insight into what has made FIVE FOUR a dominant
force in the men’s market.
Instagram and Twitter: @fivefour
About FIVE FOUR:
Founded by Andres Izquieta and Dee Murthy in 2002 and based out of Los
Angeles, FIVE FOUR Group is the parent company to the fashion brand FIVE
FOUR, membership service Five Four Club, footwear and accessories line
New Republic by Mark McNairy, athleticwear line Grand Athletic Club, and
lifestyle publication Menlo House. Setting the trend and changing the
way men shop, their apparel, shoes and accessories are exclusively sold
online in their e-commerce store and through their widely popular