Five New Ways to Fall in Love with UGG This Fall

A first look at the UGG fall campaign starring Global Women’s
Ambassador Rosie Huntington-Whiteley

NEW YORK–(BUSINESS WIRE)–Kicking off the fall season, UGG® (a division of Deckers Brands, NYSE:
DECK) unveiled a first look at its new campaign featuring the brand’s
first-ever Global Women’s Ambassador, actress and supermodel Rosie
Huntington-Whiteley. Rolling out today and running through the holiday
season, the spirited five-part digital video series celebrates the
iconic style and highly-coveted feel of UGG® and shows there is now an
UGG® boot for wherever your life takes you. The original Classic Boot
has expanded into five reimagined collections that offer more
versatility and styling options, the new collections include: The new
Classic, Classic Street, Classic Luxe, Classic Cuff and Classic Slim.


The launch creative showcases Rosie styled in five silhouettes from each
of the new collections as well as the first digital video introducing
Classic Street. In the still image, Rosie is seen wearing the Abree
Short
, the Classic II, the McKay, the Classic Cuff
Short
and the Kristin in the brand’s ever-iconic Chestnut
colorway.

Please
see link to access campaign assets

“I’ve always loved the soft and luxurious feel of UGG,” says
Huntington-Whiteley. “I am honored to be the ambassador for a brand that
fits so effortlessly into my lifestyle. No matter where I am, UGG always
makes me feel at home.”

Lending her signature style, lighthearted humor and vivacious
personality, Rosie will be featured throughout the fall campaign
comprised of five digital video and still photography executions that
highlight the countless ways to work UGG® into your fall wardrobe. Set
against the backdrop of the brand’s home and roots in California, the
campaign was directed by LA-native, famed photographer and artist Cass
Bird, styled by Cher Coulter, with creative direction by Wednesday
Agency NYC.

“The fall campaign showcases there’s more to UGG than just our iconic
Classic Boot,” says Nicks Ericsson, UGG® Marketing Director, Women’s.
“Rosie personifies the spirit of the brand perfectly with her warm
personality and globally renowned, effortless style. It is a true
pleasure working with her and we’re thrilled to have her as our first
Global Women’s Ambassador.”

Founded in 1978 on the shores of Southern California and used by
generations, today there’s an UGG® style for every occasion. The UGG® Classic
II
has you covered rain or shine with a new water and stain
resistant pretreatment, while the versatility of the Classic Cuff
gives you freedom to personalize your style. The added height and
refined silhouette of the Classic Slim transitions from
day-to-night while the Classic Street is equally at ease at a
music fest or on high-street with its edgy styling. And for the ultimate
in luxury, the refined details of the Classic Luxe make it the
perfect companion that’ll take you from date night to weekend getaway.

The second digital campaign video featuring Rosie Huntington-Whiteley
launches on September 22nd in celebration of the first of
fall. Please visit UGG.com
or follow @UGG #UGGseason for a sneak peek leading up to the reveal.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com or
www.deckers.com.
@UGG #thisisUGG

Contacts

UGG®
Lindsey DiCola, UGG® PR Manager
lindsey.dicola@deckers.com
212-247-8552
X 2773
or
Matthew Magnin, UGG® PR Associate
matthew.magnin@deckers.com
212-247-8552
X 2772