MINNEAPOLIS–(BUSINESS WIRE)–The thrill and chaos of holiday shopping is upon the American public,
and unfortunately with that comes the inherent risk of cyber fraud. U.S.
Bank is offering tips for online purchasing that help shoppers see
visions of sugarplums, and not sour apples.
Historically, Americans spend billions of dollars over the last two
months of the year. On Cyber Monday alone, as many as 183.8 million
people will shop online, according to the National Retail Federation.
With an increased threat of digital fraud, what can consumers do to
secure their personal data?
“It’s important to remember the critical role consumers play when it
comes to protecting their personal information and data; they can’t rely
on businesses and retailers alone,” said Jason Witty, Chief Information
Security Officer at U.S. Bank. “Holiday shopping is fun, but it’s
important to always remember the risks involved and take proper
Witty is part of the U.S. Bank Coaches Program, which is a team of
experts offering practical insights and advice on relevant and important
financial topics. Witty has provided five tips for protecting personal
information while shopping online during the holiday season:
1. Beware of the Grinch Lurking in Your Inbox: It’s always
safer to manually type in the website of the company you are looking to
make a purchase from than click on a link from an email. Criminals often
times create “fake” advertisements looking to fool the average holiday
shopper – if it came in an email and it’s too good to believe, it’s
probably a scam.
2. Spend the Holidays with Those You Trust: There are a
lot of websites out there. Do you know the company you are about to buy
from? Did their website just pop up on the internet this week? It’s
always a good idea to know who you are giving your payment or personal
information to. Generally speaking, if you have never heard of a
company, it’s a bit of a gamble to give them your information.
3. New Technology isn’t Just for Under the Tree:
New technologies like ApplePay, Android Pay, and Samsung Pay utilize a
system called “tokenization.” This allows you to pay using a secure
“token” that is tied to your credit or debit card (and device), but is
not the actual credit or debit card number. If you don’t have the
ability to use one of these newer technologies, try to pay using one of
the newer “chip” cards that also provide much more security than the
traditional magnetic stripe on the back of your card.
4. The More the Merrier: If you have more than one credit
card, you can manage your “hassle risk” much more effectively if you use
one card to put into websites that will store that information (e.g.
your gas/energy company, your phone company, a major online retailer you
use frequently) and a totally different card that you use for holiday
5. Keep an Eye on Your Christmas List: Consumers are the
first line of defense. Check your accounts online regularly (maybe even
daily) to be sure there are no lumps of coal.
About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $416 billion in assets
as of September 30, 2015, is the parent company of U.S. Bank National
Association, the fifth largest commercial bank in the United States. The
Company operates 3,151 banking offices in 25 states and 5,001 ATMs and
provides a comprehensive line of banking, investment, mortgage, trust
and payment services products to consumers, businesses and institutions.
Visit U.S. Bancorp on the web at www.usbank.com.
U.S. Bank Corporate Communications