Flock This Way! Introducing the Chick’n ShackTM

Shake Shack’s First Ever Chicken Sandwich to Debut Thursday, January 14th

NEW YORK–(BUSINESS WIRE)–(NYSE:SHAK) – Bird’s the word. The Chick’n ShackTM
($6.29
), Shake Shack’s debut chicken sandwich, lands on all U.S.
Shake Shack® menus on Thursday, January 14th
(‘cept for NYC’s Theater District Shack, JFK Airport Shacks and stadium
Shacks. The Theater District Shack will start serving up the Chick’n
Shack shortly thereafter). The Chick’n Shack is a crispy 100%
all-natural and antibiotic-free chicken breast with lettuce, pickles and
buttermilk herb mayo. This new menu item made its first appearance at
the Brooklyn Shacks last summer.

The inspiration behind the Chick’n Shack lies in Shake Shack’s heritage
as a modern “roadside” burger stand. “The introduction of chicken marks
a new era for Shake Shack, staying true to our core menu while
continuing to innovate new items our guests have asked for,” said Shake
Shack CEO Randy Garutti
. The Chick’n Shack also furthers Shake
Shack’s commitment to serve fresh, simple, high-quality food at a great
value through the mission to Stand For Something Good®.

“The Chick’n Shack embodies our modern approach to fine casual American
cooking,” said Shake Shack Culinary Director Mark Rosati. “It’s
about providing a simple, pleasurable, uncomplicated experience, but
with high-quality, responsibly sourced ingredients. It wasn’t until we
found the chicken sandwich to be as flavorful as our ShackBurger®
that we knew we’d crafted something special that had earned its place on
the menu. Since we introduced the Chick’n Shack in Brooklyn, guests have
been asking us to bring it to all Shacks, and we couldn’t be more
excited to finally do so.”

The Chick’n Shack, Shake Shack’s modern twist on a classic, is crafted
from a cage-free chicken breast—no hormones or antibiotics
ever—slow-cooked in a creamy buttermilk marinade, hand-dipped into
Shack-made batter, dredged through seasoned flour and crisp-fried. The
Chick’n Shack is topped with pickles, crisp shredded lettuce and a tangy
Shack-made buttermilk herb mayo made with chives, parsley and thyme. The
Chick’n Shack is served on (what else?) a pillowy potato roll, the same
non-GMO bun that has cradled the classic ShackBurger since Shake Shack’s
inception. Want some heat with your crispy chicken? Louisiana hot sauce
will also be newly available at the Shack for heat seekers to up the
spice factor on their Chick’n Shack.

Learn more at: shakeshack.com
| facebook.com/shakeshack
| @shakeshack
| @shakeshack

About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100%
all-natural, antibiotic-free Angus beef burgers (no hormones added
ever), hot dogs, frozen custard, crinkle cut fries, beer and wine
(available at select locations), and more. With its fresh, simple,
high-quality food at a great value, Shake Shack is a fun and lively
community-gathering place with widespread appeal. From its premium
ingredients and caring hiring practices to its environmentally
responsible designs and deep community investment, Shake Shack’s mission
is to Stand For Something Good. Since the original Shack opened in 2004
in NYC’s Madison Square Park, the company has opened multiple locations
in 12 states and the District of Columbia, as well as international
locations including in London, Istanbul, Dubai, Moscow and more.

Source: Shake Shack Inc.

Contacts

Shake Shack
Edwin Bragg, 646-747-6654
ebragg@shakeshack.com
or
Laura
Enoch, 646-747-7249
lenoch@shakeshack.com