Fluent Poll: Nearly Half of Americans Will Cancel or Avoid Trips to Areas Affected by Zika Virus Outbreak

Frequent Travelers and Those With Higher Household Incomes Less
Likely to Alter Travel Plans

NEW YORK–(BUSINESS WIRE)–On the heels of The World Health Organization (WHO) releasing an updated
travel advisory related to the Zika virus, Fluent,
, an IDI company (NYSE MKT:IDI) and an industry leader in
people-based digital marketing and customer acquisition, today released
a new poll of 3,312 Americans to gauge their views of the Zika outbreak
and how it impacts their willingness to travel in the coming months. The
study, “Fluent
Travel Pulse: Impact of Zika on American Travel & Tourism
was conducted following the latest warning from the WHO that advises
pregnant women to delay travel plans to Zika-affected countries.

Fluent found that nearly half of Americans say they would avoid planning
(44%) or cancel (43%) their trips to areas affected by the Zika virus.
However, the study also found that frequent travelers and those with
higher household incomes would be less likely to alter their plans.

Other key findings:

  • Florida (35%) and California (25%) are the most likely replacement
    destinations for those who want to avoid Zika-impacted areas. Only 5%
    would choose a currently unaffected Caribbean island as an alternative.
  • A majority (54%) believe that this summer’s Rio Olympics should be
    either cancelled or relocated due to the threat of the Zika virus.
  • About half (49%) of Americans are worried about the impact the Zika
    virus will have on world health, while somewhat fewer (37%) are
    concerned about contracting the virus.
  • Americans want to see authorities in the US and in affected countries
    do more to combat Zika.

“With media coverage of the Zika virus intensifying, the travel and
tourism industry may feel the squeeze as some Americans opt to avoid
impacted destinations,” said Matt Conlin, president of Fluent. “Travel
industry marketers promoting tourism to both affected and unaffected
countries in the Caribbean, Central and South America will be better
positioned to weather the storm by targeting ad campaigns to more
affluent and frequent travelers who are less likely to change their
travel plans as a result of the outbreak.”

Fluent is the premier advertising technology company that is regularly
publishing consumer market research leveraging its network data and
proprietary survey platform. The company surveys over 500,000 American
adults and generates over 5.5 million unique survey responses every day.
Insights gleaned from Fluent’s surveys fuel highly relevant and precise
ad targeting and lookalike modeling, and are also used for the rapid
execution of market research.

To download the full report, please visit: http://www.fluentco.com/resource/fluent-travel-pulse-the-impact-of-zika-on-american-travel-tourism.

About Fluent

Fluent, LLC, an IDI company (NYSE MKT: IDI), is an industry leader in
people-based digital marketing and customer acquisition, serving over
500 leading consumer brands and direct marketers. Leveraging a massive
reservoir of proprietary audience data, as well as millions of real-time
survey interactions with consumers every day, Fluent enables advertisers
to more effectively target and acquire their most valuable customers,
with precision, at a massive scale. The company’s headquarters is in New
York City, with a satellite office in Washington, DC.

About IDI, Inc.

At IDI, we believe that time is your most valuable asset. Through
powerful analytics, we transform data into intelligence, in a fast and
efficient manner, so that our clients can spend their time on what
matters most – running their organizations with confidence. Through
leading-edge, proprietary technology and a massive data repository, our
data and analytical solutions harness the power of data fusion,
uncovering the relevance of disparate data points and converting them
into comprehensive and insightful views of people, businesses, assets
and their interrelationships. We empower clients across markets and
industries to better execute all aspects of their business, from
managing risk, conducting investigations, identifying fraud and abuse,
and collecting debts, to identifying and acquiring new customers. At
IDI, we are dedicated to making the world a safer place, to reducing the
cost of doing business, and to enhancing the consumer experience.


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North 6th Agency, Inc. (For Fluent)
Media Contact:
Vanisko, 212-334-9753 ext. 112
Investor Contact:
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Investor Relations