Fluidity Continues Its National Rollout with DavidBartonGym’s Launch of Fluidity Studio Barre

INDIALANTIC, Fla. & NEW YORK–(BUSINESS WIRE)–Fluidity – a leader in the barre category of fitness, and DavidBartonGym
– a premier fitness facility with eleven locations nationally, announced
today that DavidBartonGym has added Fluidity Studio Barre as its
exclusive barre program starting in New York Astor Place and Los Angeles
Westside with additional locations to follow.

Fluidity Studio Barre provides a competitive advantage for fitness
facilities looking to capture the barre momentum from specialty studios
by investing in superior equipment and the most comprehensive
instruction in the category. “Fluidity offers the most functionally
sound programming in the barre category and state-of-the-art equipment,”
commented Carl Helmle III, Vice President of Training, DavidBartonGym.

The Fluidity Barre features an independently height-adjustable barre so
that a user can adjust the barre to their hip height – key to working in
correct alignment. The Barre’s patented design allows for push and pull
movements in all directions while its portability allows students to
position themselves in the center of a classroom in a way they can
easily follow the instructor.

“We use the Fluidity Barre to maintain a neutral pelvis position while
executing ground-based, weight-bearing exercises in all planes of
movement,” said Michelle Austin, Fluidity’s founder and CEO. “By doing
so, Fluidity strengthens the core and helps to facilitate function which
in turn optimizes whole-body strength, improves functional flexibility
and enables greater mobility in everyday life.”

A sleek, compact design also makes for easy storage when class is not in
session freeing up the space for other group fitness programming.

About Fluidity

Fluidity is a leader in the barre category of fitness and has sold over
400,000 Fluidity Home Barres and established an intensely loyal
following with a workout of simple yet powerful movements that
consistently delivers astonishing results. Fluidity holds multiple U.S.
and international patents for the Fluidity Home Barre and Fluidity
Studio Barre and offers a mass modality solution for corrective movement
emphasizing proper body mechanics and postural alignment and offering
one-of-a-kind equipment. Its $50M+ television campaign is credited by
many with catapulting barre from a little-known fitness phenomenon to a
mainstream exercise approach.

About DavidBartonGym

Founded in 1992 in New York, DavidBartonGym has world-class trainers
with unrivaled success in changing bodies, state of the art equipment,
exhilarating energy, and award-winning design. With locations in New
York (Astor Place, Christopher Street, Upper East Side and The
Limelight), Miami (Downtown), Seattle (Bellevue), Chicago (River North),
Las Vegas (Tivoli Village), Boston (Back Bay) and Los Angeles (Century
City and Westside), DavidBartonGym is devoted to its members and to
helping them “LookBetterNaked.”


For Fluidity:
Jill Blau, 516-626-2390
Liza Bychkov-Suloti, 212-972-0277