flydubai Selects PROS to Optimize Network Revenue

Dubai-based airline sites scalability of PROS Origin + Destination
revenue management system as key to delivering revenue growth

HOUSTON & DUBAI, United Arab Emirates–(BUSINESS WIRE)–PROS
(NYSE: PRO), the revenue and profit realization company, today announced
that flydubai
has selected PROS to help execute its revenue management strategies. PROS
Origin & Destination
, a cloud-based, modern revenue optimization
solution, will help flydubai
optimize network revenue using market trends, demand behavior and
proactive analysis.

Since launching its operations in 2009, flydubai has created a network
of more than 85 destinations in 44 countries. The airline operates more
than 1,600 flights every week and maintains its strategy of changing the
way people travel around the region benefiting from enhanced
connectivity.

“We assessed our revenue growth strategies, and we recognized that we
required a solution to support our commercial objectives with the
ability to add scale as needed,” said Ramesh Anantharaman, Senior Vice
President of Revenue Optimization at flydubai.
“This is why we have chosen PROS O&D as the best-fit solution for our
business model. As we continue to expand both our fleet and network,
PROS enables us to improve our market agility, maintain our efficiency
and deliver the value our passengers expect.”

“Airlines are looking for new ways to deliver value to their customers
and profitably achieve network growth,” said PROS Travel President Benson
Yuen
. “We are honored that flydubai
has chosen PROS to bring value and innovation, and to support its growth
opportunities. We are excited to be maximizing revenue and delivering
value to flydubai as it continues to evolve its network strategy.”

To learn more about PROS and the future of revenue management, visit the
website at www.FutureofRM.com
or follow PROS on Twitter at @PROS_Inc.

About flydubai

Dubai-based flydubai strives to remove barriers to travel and enhance
connectivity between different cultures across its ever-expanding
network.

Since launching its operations in 2009, flydubai has:

  • Created a network of more than 85 destinations in 44 countries.
  • Opened up 59 new routes that did not previously have direct air links
    to Dubai or were not served by a UAE national carrier from Dubai.
  • Operated a single fleet type of next-generation Boeing 737-800
    aircraft and will take delivery of more than 100 aircraft by the end
    of 2023.

In addition, flydubai’s agility and flexibility as a young airline have
enhanced Dubai’s economic development, in line with the Government of
Dubai’s vision, by creating trade and tourism flows in previously
underserved markets.

For more information about flydubai services, please visit flydubai.com.
Please visit our Newsroom
for the latest flydubai news.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization
company that helps B2B and B2C customers realize their potential through
the blend of simplicity and data science. PROS offers cloud solutions to
help accelerate sales, formulate winning pricing strategies and align
product, demand and availability. PROS revenue and profit realization
solutions are designed to allow customers to experience meaningful
revenue growth, sustained profitability and modernized business
processes. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of revenue and profit
realization software to organizations generally as well as the
functionality and benefits of PROS software products. The
forward-looking statements contained in this press release are based
upon PROS historical experience with revenue and profit realization
software and its current expectations of the benefits of revenue and
profit realization software for organizations that implement and utilize
such software. Factors that could cause actual results to differ
materially from those described herein include the addressability of an
organization’s revenue and profit realization software needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of revenue
and profit realization software such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

Contacts

PROS Media Contact:
Yvonne Donaldson, 713.335.5310
ydonaldson@pros.com
or
flydubai
Media Contact:
Kareem Mahjoub, (+971) 55 635 6196
Press
Officer
kareem.mahjoub@flydubai.com