Focus on Quality and Safety Predicted to Propel the Growth of the Global Baby Powder Market until 2019, Says Technavio

LONDON–(BUSINESS WIRE)–According to the latest research study released by Technavio,
the global baby powder market is expected to reach over USD 659 million
in revenue by 2019.

This research report titled ‘Global
Baby Powder Market 2015-2019
’, provides an in-depth analysis of
market growth in terms of revenue and emerging market trends. This
market research report also includes up to date analysis and forecasts
for various market segments and all leading regions.

Request sample report:

“Vendors are investing extensively to ensure the easy reach of their
products to customers. They are concentrating on not only the quality
but also on the shelf life of products. In 2013, Johnson & Johnson
restored approximately 75% of planned US OTC products to store shelves.
The company has also implemented a new quality and compliance-operating
model, which is expected to be followed on a global scale,” said Vijay
Sarathi, one of Technavio’s lead analysts for toys
and baby products

“Emerging economies in regions like APAC have seen a drastic change in
consumer purchasing behavior and patterns. With the help of the
internet, consumer awareness about products and brands available in the
market has witnessed a significant increase. Countries like India,
China, Thailand, and Indonesia hold immense potential for the baby
powder market,” added Vijay.

Global baby care market by product segmentation:

  • Baby skin care products
  • Baby hair care products
  • Baby bath products
  • Baby toiletries
  • Baby sun care products
  • Baby safety and convenience products
  • Baby recreational activities’ products

Baby skin care products

The baby skin care products segment is one of the strongest performing
segments in the global baby care market. Parents prioritize the purchase
of natural and organic baby skin care products while making their
purchase decisions. Johnson & Johnson has built its reputation around
the idea of providing gentle skin care for babies and children.

Similarly, there are other vendors who are also taking the initiative to
educate consumers on the use and selection of the right type of products
based on skin types. This trend helps consumers gravitate toward
companies that provide safe and effective products, and skin care advice.

Baby hair care products

Babies require special but simple hair care. The scalp of an infant is
fragile, and hair follicles are in the developing stage, therefore they
require gentle hair care. Parents prefer soft, mild, non-greasy products
for their children. Parents also adopt easy-to-use products such as baby
detanglers, which are available as sprays or liquids.

Baby bath products

Baby bath products include bubble baths, shower gels, soaps, and
accessories such as bathtubs and bath cradles. Vendors provide gels made
from natural ingredients that are gentle on skin and tear-free. There is
increased demand for bathtubs and bath cradles because they make bathing
easier and also keep the babies comfortable and safe. In addition, these
bathtubs provide an optimum reclining angle for hair washing.

Baby toiletries

Baby toiletries include various products including diapers, training
diapers, baby wipe, and baby fragrances and perfumes. Disposable diapers
are made of super-absorbent materials. On the other hand, non-disposable
diapers are composed of layers of hemp, cotton, bamboo, and microfiber,
and they can be washed and reused. There is a growing demand for
disposable diapers, and we expect it to grow at a CAGR of 7.19% because
of their improved quality and increased affordability.

Baby sun care products

A baby’s skin is sensitive and vulnerable to UV rays. Sun care products
designed especially for babies are highly effective against UVA and UVB
rays, protecting their skin from damage. They are also hypoallergenic.
Sun care products are in high demand in countries that experience
unusually hot summers. In addition, the strong media attention regarding
skin cancer prevention has compelled parents to opt for these products,
driving the sales.

Baby safety and convenience products

Baby safety and convenience products include items such as baby cribs,
baby car seats, and baby strollers and prams. Different types of baby
strollers and prams and baby car seats are available to suit the weight
and age of the child. The baby car seat is made with foam padding and
has a fabric cover and a harness, ensuring the safety of the baby. Also,
they should be installed in a vehicle at the correct angle, so that the
baby’s head does not tip forward. One should keep in mind that these
products are not used for more than six years, and should be
periodically examined by manufacturers.

Baby recreational activities’ products

Building sets, jigsaw puzzles, dolls, and card games help augment the
physical and mental co-ordination skills of children. The toys keep
children engaged and also train them in day-to-day activities. Toy
manufacturers use different materials to make toys to increase their

Electronic toys, hobbyist robots, electronic games, and virtual babies
and pets are gaining popularity among children. Schools have also
started to use these toys to make the teaching process more interactive
and enjoyable. These toys help children develop a positive attitude
toward learning.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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