Ford Invests in Making Customer Experience as Strong as Its Cars, SUVs, Trucks and Electrified Vehicles with FordPass

  • FordPass®, part of Ford’s transformation into an auto and
    mobility company, aims to do for car owners what iTunes did for music
  • Launching in April, FordPass reimagines the relationship between
    automaker and consumer; membership is free whether you own a Ford
    vehicle or not by registering online
  • Benefits include a Marketplace offering mobility services; FordGuides,
    who are always there to help you move; Appreciation, for membership
    loyalty; and FordHubs, where you can go to experience the company’s
    latest innovations
  • Ford partnering with ParkWhiz to help drivers find and pay for advance
    parking more easily, and with FlightCar to help consumers share and
    borrow; FordPay makes it easy to pay for mobility expenses
  • Ford also partnering with McDonald’s and 7-Eleven to reward FordPass
    members with merchandise and unique experiences
  • FordHubs to open in New York, London, Shanghai and San Francisco;
    first will open later this year at New York’s Westfield World Trade

DETROIT–(BUSINESS WIRE)–As part of its transformation into an auto and mobility company,
Ford is introducing FordPass®
– a platform that reimagines the relationship between automaker and
consumer. FordPass aims
to do for car owners
what iTunes did for music fans.

FordPass members can talk to personal mobility assistants – FordGuides –
night or day to help resolve their mobility challenges, whether finding
a more efficient way to get around or booking parking before reaching
their destination. Members can reserve and pay for advance parking,
virtually build their ideal vehicle at one of several FordHubs globally,
and receive rewards for FordPass membership loyalty.

“Ford always has been motivated to make people’s lives better,” said
Mark Fields, Ford president and CEO. “We did it when we put the world on
wheels a century ago and we do it now through our strong lineup of cars,
SUVs, trucks and electrified vehicles. Today, we take our commitment one
step further with the introduction of FordPass – an all-new platform
that may be our most revolutionary yet.”

A FordPass membership is free for Ford vehicle owners and non-owners
alike. The platform officially launches in April.

FordPass is part of Ford Smart Mobility, the plan to take the company to
the next level in connectivity, mobility, autonomous vehicles, the
customer experience, and data and analytics.

“As we’ve studied the mobility challenges people face, we designed
FordPass to help provide services that make consumers’ lives easier,”
said Fields. “FordPass is really about listening to people’s needs and
developing ways to help them move better.”

FordPass features four elements to benefit members: Marketplace includes
mobility services; FordGuides help consumers move more efficiently;
Appreciation, where members are recognized for their loyalty; and
FordHubs, where consumers can experience Ford’s latest innovations.


All members will have access to mobility services through FordPass

Ford is working with ParkWhiz and Parkopedia to help people find and pay
for parking more easily, and with FlightCar to borrow and share vehicles
when they travel. In the future, services will include ride sharing, car
sharing, multimodal transportation and more.

Members can pay for these services through FordPay – a virtual wallet.

“FordPass is about convenience,” said Stephen Odell, Ford executive vice
president, Global Marketing, Sales and Service. “We’re connecting
consumers with the world, making it all incredibly easy.”

Ford owners can easily connect with their preferred dealer to schedule
maintenance and service appointments or to review their Ford Credit
vehicle finance account details.

Members who own Ford vehicles equipped with SYNC® Connect can
use FordPass to access vehicle features such as remote start; lock and
unlock; fuel, oil and battery charge levels; tire pressure readings; and
to locate their vehicle.


No one wants to be just a number. That’s why FordPass members can speak
directly to trusted and knowledgeable FordGuides – all at the touch of a

For example, if a member decides he would like to book advance parking
for an upcoming show but is unsure how to reserve it, one push of a
button on his smartphone lands him in a live chat with a FordGuide who
will lead him through the options and help to reserve parking.

The guides will be available free of charge. Their only job is to guide,
serve and help solve mobility challenges – not to sell.


FordPass Appreciation is about making mobility more rewarding – no
matter the journey.

Members will be rewarded for doing simple things, such as registering to
become a member, booking parking, or interacting with FordGuides.

And by collaborating with affinity partners McDonald’s, 7-Eleven and
others, FordPass can recognize members with access to merchandise and
unique experiences.

“We’re engaging with our customers – and our potential customers –
aiming to make every interaction with the Ford brand a positive
experience,” said Elena Ford, Ford vice president, Global Dealer and
Consumer Experience. “We want consumers to know how much we appreciate
them, and with FordPass, we’re taking loyalty a step further.”


FordPass also includes the opening of FordHubs, where consumers will be
able to explore the company’s latest innovations, learn about its
mobility services and experience exclusive events.

The first of these urban storefronts opens later this year at Westfield
World Trade Center in New York, followed by FordHubs in San Francisco,
London and Shanghai.

On-site FordGuides will help guests understand mobility options
available in their cities, explore solutions for their mobility needs,
view a real-time mobility map of their city, and experience special
events, including new vehicle reveals.

“These aren’t places where we’re trying to sell something,” said Odell.
“We want to hear people’s thoughts, and we want to show them what we’re
doing to solve the transportation issues of today and tomorrow – and not
just in their city, but around the world.”

FordPass launches this spring in the United States and Canada, followed
by other markets including Europe, China and Brazil later this year.
FordPass capability is activated through smartphones. Consumers can sign
up for more information and updates at

About Ford Motor Company

Motor Company
, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across six
continents. With about 197,000 employees and 67 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit


Ford Motor Company
Angie Kozleski, 313-218-8203