Ford Smart Mobility LLC Established to Develop, Invest in Mobility Services; Jim Hackett Named Subsidiary Chairman

  • Ford Smart Mobility LLC established as a subsidiary of Ford Motor
    Company with operations in Palo Alto, California, and Dearborn,
  • Ford Smart Mobility LLC will design, build, grow and invest in new
    mobility services; move comes as Ford expands its business model to be
    both an auto and a mobility company
  • Jim Hackett named Ford Smart Mobility LLC chairman; former Steelcase
    executive to leave Ford Board to lead company’s mobility services

DEARBORN, Mich.–(BUSINESS WIRE)–Ford Motor Company is announcing today the creation of Ford Smart
Mobility LLC, a new subsidiary formed to design, build, grow and invest
in emerging mobility services. Jim Hackett, former Steelcase vice
chairman and CEO, is leaving his position on the Ford Board of Directors
to serve as chairman of the new subsidiary.

Ford Smart Mobility LLC is part of Ford’s expanded business model to be
both an auto and a mobility company. The company is continuing to
focus on and investing in its core business – designing, manufacturing,
marketing, financing and servicing cars, SUVs, trucks and electrified
vehicles. At the same time, Ford aggressively is pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience and data and analytics.

“Ford Smart Mobility and expanding into mobility services are
significant growth opportunities,” said Mark Fields, president and CEO,
Ford Motor Company. “Our plan is to quickly become part of the growing
transportation services market, which already accounts for $5.4 trillion
in annual revenue. Jim Hackett is the right visionary leader – with
extensive experience in business development and design – to take us
into the mobility services business in the future.”

Ford Smart Mobility LLC: Building and Investing in New Mobility

The new Ford Smart Mobility LLC will build on the products, technologies
and Ford Smart Mobility innovations and work already under way at Ford
Motor Company. Working with Ford’s existing product development,
research and advanced engineering, marketing and data analytics teams –
which will remain unchanged – the subsidiary will develop commercially
ready mobility services and invest in promising mobility-related

Designed to compete like a startup company, Ford Smart Mobility LLC will
design and build mobility services on its own, and collaborate with
start-ups and tech companies.

“Ensuring the freedom of mobility requires us to continually look beyond
the needs of today and interpret what mobility will mean to future
generations,” said Bill Ford, executive chairman, Ford Motor Company.
“This new subsidiary will enable us to develop mobility solutions to
address the rapidly changing transportation challenges of an
increasingly crowded world.”

Reporting to Mark Fields, Hackett, as chairman of Ford Smart Mobility
LLC, will lead a team of business and technology leaders from inside and
outside the company.

Hackett: Consumer-Focused, Transformational Leader

As a consumer-focused, visionary leader in the office furniture
industry, Hackett is credited with expanding Steelcase’s business model
and becoming a global innovator. During his 30 years there, he helped
transform the company from a traditional office furniture manufacturer
to a company that would change the way people work. This included
predicting that the office landscape would shift away from cubicles to
an open space environment, giving employees the flexibility to work
where they want.

“I am absolutely thrilled to lead Ford’s mobility business into the
future,” said Hackett. “Transportation in the world today is on the cusp
of a major revolution, and Ford plans to lead the way by changing the
way the world moves through Ford Smart Mobility.”

A member of the Ford Motor Company Board of Directors since 2013,
Hackett served on the Audit, Sustainability and Innovation, and
Nominating and Governance committees. He resigned from the Ford Board
effective March 10 to join Ford Smart Mobility LLC.

Ford Smart Mobility: Changing the Way the World Moves

The world is becoming more crowded and urbanized, air quality is a
global issue, and customer preferences are changing rapidly. The Ford
Smart Mobility plan was established early last year to use technology
and innovation to address these trends and to make people’s lives
better. Already, significant progress has been made, including:

  • Connectivity: Ford is a
    leader in vehicle connectivity with the most popular entertainment and
    communications system in the industry, Ford SYNC. This year, an
    all-new, more intuitive SYNC
    3 system
    is being offered on Ford and Lincoln vehicles. In
    addition, new SYNC
    gives owners the ability to remotely access vehicle
    features, including a remote start, unlocking doors, checking fuel
    level or locating a parked vehicle on a smartphone. Additionally, SYNC
    includes AppLink,
    which enables drivers to voice-control smartphone apps from the
    driver’s seat – allowing drivers to keep their eyes on the road and
    hands on the wheel.
  • Mobility: For the past 14
    months, Ford has conducted more than 30 global mobility experiments to
    gain insight into changing consumer transportation preferences.
    Several ongoing pilot programs are under way, including: GoPark,
    which builds a predictive parking system in London capable of
    directing drivers to streets where they are most likely to find a
    space; GoDrive,
    a car sharing program in London that provides vehicles with guaranteed
    parking at busy locations, such as London City Airport; and Dynamic
    , a program at Ford’s Dearborn, Michigan, campus that
    allows employees and visitors to summon point-to-point rides on-demand.
  • Autonomous Vehicles: Ford this
    year will have the largest test fleet of autonomous vehicles of any
    automaker – with vehicles on the road in California, Arizona and
    Michigan. Ford also is the first to test autonomous
    vehicles in the snow
    – a major step in the company’s plan to bring
    fully autonomous vehicles to millions of customers worldwide. At the
    same time, Ford
    is tripling its engineering investment
    in driver assist and
    semi-autonomous vehicle technology – such as adaptive cruise control,
    active park assist, lane-departure warning, lane-keeping aid,
    pedestrian detection, Pro Trailer Backup Assist and vehicle-to-vehicle
    connection technology – during the next five years.
  • Consumer Experience: Ford
    this year is introducing FordPass
    – a free digital, physical and personal platform that offers four
    benefits for members: a Marketplace with mobility services, such as
    parking and sharing; FordGuides to help consumers move more
    efficiently; Appreciation for members to receive recognition for their
    loyalty; and FordHubs, where consumers can experience Ford’s latest
    innovations. The first hub opens later this year in New York City.
  • Data and Analytics: To
    better anticipate customer wants and needs, Ford is increasing funding
    for data science and analytics research as the foundation of the Ford
    Smart Mobility plan. One example is Ford
    and IBM
    collaborating on a pilot platform that allows research
    scientists to look at tiny pieces of data – 10 or 15 seconds at a time
    – to spot patterns, correlations and trends, and write code to make
    more efficient transportation decisions to support the company’s
    Dynamic Shuttle experiment.

Related Materials:

  • For Ford Smart Mobility News, click
  • For biographical information and photos of Jim Hackett, click

About Ford Motor Company

Motor Company
is a global automotive and mobility company
based in Dearborn, Michigan. With about 199,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. For more information regarding Ford,
its products worldwide or Ford Motor Credit Company, visit

For news releases, related materials and high-resolution photos and
video, visit


Ford Motor Company
Mike Moran