FreshDirect Announces Manhattan Launch of FoodKick

Building on Success in Brooklyn and Queens, FoodKick Expansion Brings
Innovative Food Delivery Service to Manhattan Consumers

LONG ISLAND CITY, N.Y.–(BUSINESS WIRE)–FreshDirect, the Northeast’s preeminent online food retailer, today
announced the expansion of FoodKick, its mobile-first, food delivery
business that offers a curated selection of fresh food, alcohol, local
goods, and everyday essentials–all delivered in as little as an hour.
Launched in early 2016, FoodKick has now expanded its service to
neighborhoods throughout Manhattan.

FoodKick is a strategic addition to FreshDirect’s residential and office
businesses, with the combined portfolio poised to meet the full range of
customers’ food needs. With the FoodKick mobile iOS and Android apps,
customers can shop from a dynamic editorial feed that changes multiple
times per day, with hand-picked offerings that include ripe seasonal
produce, meal hacks, local favorites, and booze delivered cold. In
addition, customers can choose from a broader selection of pantry
staples, home essentials, prepared meals, fresh meat and seafood,
specialty items, and more.

“We’ve seen an incredible response to FoodKick since launching earlier
this year, with demand exceeding our expectations,” says Jason Ackerman,
FreshDirect’s Co-Founder and CEO. “Our new business is designed to
provide urban dwellers who are living spontaneous lives a new option for
getting great food for a night in, a pop-up gathering, or last minute
needs within the hour. With the expansion of FoodKick into Manhattan,
it’s within our sights to be the biggest food provider for New York.”

At launch, FoodKick Manhattan will feature content-driven programming
with brand partner Coca-Cola in a series of activations highlighting
“drinks served cold” messaging, tailored to the on-demand customer.
Additionally, a variety of local and exclusive products from partners
such as Bien Cuit Bakery, Baked by Melissa, RISE Coffee and Doughnut
Plant will be available.

Operations in Manhattan will be based at FoodKick’s new Midtown West
location with Brooklyn and Queens operations based in the company’s
Williamsburg location.

About FreshDirect

FreshDirect is a food tech company and the Northeast’s leading online
fresh food grocer, delivering directly to customers throughout five
states, including the New York City and Philadelphia metropolitan areas.
FreshDirect is committed to sourcing the freshest and best-tasting meat,
fish, produce and specialty items through direct relationships with
suppliers, growers and farmers. In 2016, FreshDirect expanded its
portfolio with the launch of FoodKick, an on-demand business that caters
to the needs of urban-dwellers with a curated selection of food,
alcohol, and essentials–all delivered in as little as an hour. Launched
in 2002, FreshDirect is a privately held company headquartered in Long
Island City, NY. For more information, visit www.freshdirect.com or www.foodkick.com.

Contacts

FreshDirect
Becky Wisdom
press@foodkick.com