From Shanghai to New York, From Huangpu River to Times Square — ChinaJoy Attracts Global Attention

BEIJING–(BUSINESS WIRE)–#ChinaJoy–As a world leading brand of digital entertainment show, the annual China
Digital Entertainment Expo & Conference (ChinaJoy) has been attracting
global attention both inside and outside the industry. This year, the
th ChinaJoy will be held at the Shanghai New
International Expo Center on July 28 to 31, 2016. The spectacular event
is going to be advertised at the New York Times Square
– the “Crossroads
of the World,” instead of at the Bund of Shanghai as in previous years.

This year, ChinaJoy’s B2C and B2B exhibition areas will occupy a total
area of nearly 140,000 square meters. The total number of exhibitors
will be further dramatically increased to 900 as compared to the size
last year, of which 200+ B2B exhibitors are expected to come from
overseas. In addition, as many as 380 speakers will be invited to a
variety of conferences, with nearly 40% of them being overseas industry
celebrities, and over 5,500 media correspondents from all over the globe
will attend. The target turnover of B2B deals is expected to amount to
USD400 million.

Currently, ChinaJoy has formed a pattern of “pan-digital entertainment”
which takes China Digital Entertainment Expo (including B2B and B2C) as
the core business, while also involving concurrent events such as Comic
& Animation World Amazing Expo (C.A.W.A.E), China Digital Entertainment
Congress (CDEC), China Game Developers Conference (CGDC) and World
Mobile Game Conference (WMGC) covering multiple “pan-entertainment”
formats such as PC online games, mobile games, video games, e-sports,
comic & animation, film, music and online literature. The audience
includes a large number of players, consumers, business people,
technical developers, and other industry insiders.

The launch of ChinaJoy’s advertising campaign at Times Square shows that
the Chinese pan-digital entertainment industry has gained substantial
competitiveness and influence in the international market. With an
excellent track record in the business, the upcoming 2016 ChinaJoy has a
lot to show and expect.

At present, the business audience passes and conference passes of all
major ChinaJoy summits are available online. Click here
to order passes! We sincerely look forward to meeting you at


Howell International Trade Fair Ltd.
Edward Gao,
Sales supervisor