Fruit Ninja Developer Shines Spotlight on Fans in New YouTube Series

Debut episode of “Fruit Ninja Nation” premieres later today

BRISBANE, Australia–(BUSINESS WIRE)–Australian game developer Halfbrick Studios has enlisted the help
of budding filmmakers to create a new web series called Fruit Ninja

The series, which premieres Friday morning EST (US), aims to bring
original programming and fan-generated content under one umbrella,
employing a dedicated YouTube channel to showcase leading content from
around the world.

Sam White, Vice President of Entertainment and Licensing at Halfbrick,
says the videos will also be integrated into the Fruit Ninja
mobile app, a game enjoyed by approximately 60 million users each and
every month.

Fruit Ninja Nation is all about bringing more Fruit Ninja
fun to the world by giving players and YouTube creators a platform to
showcase what Fruit Ninja means to them – in their words and in
their style,” White said.

Viewers will be treated to a highly eclectic mix of videos, including
short films, documentaries, and even comedic parodies. The playlist will
also contain behind-the-scenes content such as developer diaries and
interviews, allowing fans to learn more about the quirky Aussies behind
one of mobile gaming’s biggest franchises.

“Halfbrick’s Fruit Ninja Nation is an innovative initiative that
will capture the passion and creativity of their fans in Australia and
around the world,” said Sanoop Luke, Manager, Content Partnerships,
YouTube Asia Pacific.

“This official playlist of user-generated content will be an excellent
complement to Halfbrick’s highly anticipated Fruit Ninja animated
series launching later this year.”

Halfbrick has no shortage of material to draw from, having already
received submissions from aspiring filmmakers across Australia, North
America, and Europe.

“Our fans have made Fruit Ninja what it is today,” said White.
“We take a lot of inspiration from the player community, and this is a
great way to recognise their hard work and creativity.”

“We’re truly excited to shine a light on up-and-coming talent from
across the globe, and will continue to bridge the gap between developer
and player moving forward.”

Fruit Ninja Nation will be followed by a 13-episode animated
series which premieres later this year as part of a YouTube Originals
initiative for YouTube Kids. Halfbrick is the first Australian kids
partner to receive funding from YouTube to create a new original series.

Having celebrated its fifth anniversary late last year, Fruit Ninja
recently achieved one billion downloads across iOS and Android,
solidifying its status as a pop culture icon. The game was also one of
five nominees for Favorite Mobile Game at The People’s Choice Awards

Fans wishing to contribute content to Fruit Ninja Nation can

Visit the Fruit Ninja YouTube Channel:

About Halfbrick

Halfbrick is a professional game development studio based in Brisbane,
Australia. Founded in 2001, it has developed many popular games across
mobile and digital platforms including Fruit NinjaJetpack
 and Fish Out Of Water. For further
information, please visit and
follow on TwitterYouTube or Facebook.


Halfbrick Studios
Sam White
VP Entertainment & Licensing,
Halfbrick US