Game On: Pacific Foods’ New Organic Duck-Based Bone Broths Offer Convenience to Consumers

– Shelf-Stable Bone Broth Pioneer Brings Restaurant Quality Flavors
to the Table –

TUALATIN, Ore.–(BUSINESS WIRE)–#bonebroth–Flavorful, pasture-raised Pekin duck is the star of two new premium bone
broth varieties from Pacific Foods: Organic Duck and Organic Poultry, a
special chicken, turkey and duck blend. The first of their kind, the
shelf-stable offerings are hitting shelves now, widening flavor options
for consumers flocking to bone broth as the nutritional value and
wellness benefits gain popularity.

Packed with 7 grams of protein per serving, the new bone broths elevate
the sipping experience and make it simple to add depth to braises,
sauces and more without the hassle of making homemade. The flavor
profiles include:

• Duck Bone Broth: The savory, full-bodied flavor is a staple component
  in French and Asian cuisine, and comforting sipped straight from a mug
• Poultry Bone Broth: A rich blend of chicken, turkey and duck creates a
  well-rounded flavor profile that works well in virtually any recipe

Pacific, the number one selling broth brand in the natural/organic
category, pioneered shelf-stable bone broth in 2014 – launching a new
category with its line of sippable Organic Chicken and Turkey Bone
Broths, flavored with herbs like lemongrass and rosemary. Category sales
have more than tripled in the past year, with the quality and
convenience of shelf-stable leading the market above frozen and chilled.*

“As the leader in natural and organic broth, we’ve been at the forefront
of the bone broth resurgence since the beginning, bringing exciting and
unexpected flavors to consumers’ pantries,” said Ben Hummel, senior
brand manager for Pacific Foods. “When we looked to expand on the five
varieties we already offered, duck and poultry were a natural choice. We
think our fans will connect with these new specialty options.”

As with its other bone broths, Pacific’s Organic Duck and Organic
Poultry Broths are made with only humanely raised animal proteins and
certified organic ingredients. Packaged in 8 ounce, BPA-free aseptic
cartons, they’re currently rolling out at select West Coast natural food
retailers and will be available online this fall with a SRP of $4.99 –
$5.59 per carton.

About Pacific Foods

Founded in 1987 in Tualatin, Ore., Pacific Foods is dedicated to
sourcing simple ingredients cultivated through sustainable practices,
making products that nourish, and increasing access to healthy,
wholesome foods. It offers a wide variety of organic products, including
flavorful soups, sauces, broths and stocks, as well as the broadest
range of non-dairy beverages and a growing collection of dips, meals and
sides. Pacific’s delicious, nutritious foods are inspired by traditional
recipes made convenient for busy, health-conscious consumers. The
company’s products are sold throughout the U.S. and Canada in mainstream
grocery and natural food stores. For more information, visit www.pacificfoods.com.

*SPINS MULO (multi-outlet) Natural channel and Specialty Gourmet
channel, 52 weeks ending Jan 22, 2017 shows US retail sales more than
tripled to $19.7m

Contacts

Maxwell PR
Sara Stewart, 503-231-3086
sara@maxwellpr.com