GE Appliances launches Haier brand at International Builders’ Show (IBS)

Unique Introductions include 24” OTR and Quad-Door Refrigerator

ORLANDO, Fla.–(BUSINESS WIRE)–Haier, the world’s number one appliance brand* is showcasing Small Space
Living solutions at its first appearance at The International Builders’
Show (IBS) in Orlando, Florida, including the launch of a new 24”
over-the-range microwave and quad-door bottom-freezer refrigerator.
These new appliances can be found in the GE Appliances booth.

Starting January 1, 2017, the Haier brand became part of GE Appliances’
go-to-market strategy providing an expanded selection of products to
better serve the builder community. GE Appliances will initially focus
Haier products on small space living, ductless air conditioners and
other air quality products at the show. Future plans expand this
portfolio to additional configurations.

“To accelerate the launch of the Haier brand by GE Appliances, we have
established a focused brand team within the newly combined organization.
In addition, we will be able to support the Haier products with our
best-in-class service, logistics and sales network to better serve
customers,” said Robert Posthauer, vice president of sales, GE
Appliances. “Haier offers a full product suite of both built-in and
freestanding appliances that fit the needs for smaller footprints and
offers our customers new opportunities. Early feedback from our
customers has been outstanding as the Haier product launch complements
our GE brand offerings in key categories and utilizes GE Appliances’
processes and infrastructure, making Haier a perfect fit.”

Haier delivers smart ideas that let consumers make the most of their
space. With freestanding and built-in kitchen appliances designed
specifically for kitchens in urban condos, small houses and
micro-spaces, Haier has thought about the needs of the consumer when
space is a premium.

Both the 33” quad-door refrigerator and 24” over-the-range appliances
are available today. Additional small space living appliances include:

  • 24” 2.0 Cu. Ft. Gas Freestanding Range
  • 24” Electric Cooktop
  • 24” Single 2.0 Cu. Ft. Left/Right Swing True European Convection Oven
  • 14.2 Cu. Ft. French Door Refrigerator with capacitive touch controls
  • 24” Black Glass Slanted Hood
  • 18” Top Control Dishwasher
  • 24” 2.0 Cu. Ft. Combination Washer/Dryer with a stainless steel drum

In June of 2016, Haier Group finalized its purchase of GE Appliances and
over several months has consolidated U.S. operations making Louisville,
KY its overall North America headquarters. Under this new structure, GE
Appliances will offer an expanded brand portfolio with new products
while investing in new technologies and improved ways to support

*Euromonitor International 2015

About GE Appliances, a Haier company

GE Appliances, a Haier company, makes moments that matter for our owners
through our passion for making great appliances and providing
unparalleled services. Owners have more choices than ever before under
the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram™ brands.
Our products include refrigerators, freezers, cooking products,
dishwashers, washers, dryers, air conditioners, water filtration systems
and water heaters. For more information visit


GE Appliances
Kim Freeman, 502-452-7819