GE Appliances Turns ‘Oops’ into ‘Oh Well’ with the Industry’s First Soapy Water Pretreating Station

Take a load off and let your washer do the work with three essential
technologies offered only by GE Appliances

LOUISVILLE, Ky.–(BUSINESS WIRE)–Grass stains, red wine and marinara finally met their match with GE
Appliances. Always obsessing over industry-firsts that make everyday
life easier, the team has fashioned a top load laundry line featuring
three essential technologies that gives owners the power to pretreat
stains with soapy water right at the machine, dispense the right amount
of detergent at the right time and control the load remotely through
smart devices.

“The new onboard Water
Station combined with the proven SmartDispense™ technology and WiFi^®
capabilities on GE Appliances’ top load models give you power,” said
Julie Muennich, director of marketing for GE Appliances’ laundry
products. “The power to laugh off that rogue squirt of mustard. The
power to celebrate the game-winning slide into home. The power to keep a
load tumbling, even when you are binge-watching your favorite show. And
it’s all because the minds at GE Appliances are always inventing new
ways to protect your garments and your peace of mind.”

Pretreat Stains Conveniently

Pretreating garments can often save them from permanent staining and
make them last longer. The problem is that a lot of laundry rooms don’t
have a utility sink. GE Appliances’ top load washers now have Water
Station, a water faucet feature in the back of the basin, perfect for
pretreating clothes and hand washing delicates.

Options for using Water Station include “detergent + water” and “water.”
When pretreating is done, simply close the lid, letting the clothes soak
a bit longer, or pick a cycle and start the load. The dirty water will
drain, adding fresh, clean water every time.

Dispense Detergent Smartly

In addition to the new Water Station, this top load laundry line
includes the SmartDispense feature, which allows you to toss laundry
into the washer and not worry about measuring the right amount of
detergent or fabric softener. The system stores and automatically
dispenses detergent and fabric softener based on each load’s size, soil
level, water hardness, and fabric or cycle type.

Control Your Laundry Remotely

WiFi
Connect allows owners to start their wash cycle before they get home
from work, extend the tumble dry cycle after it stops, start the dryer
from afar and make laundry a less time-consuming chore. By using WiFi
Connect, owners can control their washer or dryer from virtually
anywhere.

The new top load laundry line is available now with an MSRP of $799 for white
and $899 for diamond
grey finishes.

Find more ‘good things, for life’ at www.geappliances.com.

About GE Appliances Wi-Fi-Connected Appliance Technology

GE Appliances, a Haier company, a leader in Wi-Fi-connected appliance
technology, makes owners’ lives easier while improving their daily
routines. With its connected suite of GE Appliances, owners can monitor
and maintain their home from virtually anywhere. From the kitchen to the
laundry room, connected products work with Amazon Alexa, Dash
Replenishment, Nest Labs, Drop, IFTTT and now Google Assistant—allowing
owners to stay on top of their appliances from near or far using their
voice or a mobile device. Connected appliances also are updated remotely
with new capabilities and can assess their own performance, allowing for
unparalleled service. To learn more, visit http://www.geappliances.com/connect.

About GE Appliances

GE Appliances, a Haier company, makes moments that matter for our owners
through our passion for making great appliances and providing
unparalleled services. Owners have more choices than ever before under
the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and Monogram® brands.
Our products include refrigerators, freezers, cooking products,
dishwashers, washers, dryers, air conditioners and water filtration
systems. For more information visit www.geappliances.com/our-company.

Contacts

GE Appliances
Kim Freeman, 502-452-7819
kim_freeman@geappliances.com