Get Treat-Spired This Halloween with Fun and Unique Treats from The Hershey Company

Hershey Offers New and Classic Candies Perfect for Any Halloween

HERSHEY, Pa.–(BUSINESS WIRE)–This Halloween, The Hershey Company (NYSE: HSY) will help fill the
season with fun and fantasy by offering a combination of new and classic
products from its iconic brands, including Reese’s, Hershey’s and
Kit Kat
. According to a 2016 National
Retail Federation study
, when it comes to celebrating this Halloween
season, 49 percent of consumers plan to decorate their home or yard, 47
percent plan to dress in costume and 34 percent plan to throw or attend
a party. No matter how you plan to celebrate, The Hershey Company’s
Halloween treats can help create worlds of fun and fantasy – from décor
to costumes to tabletop treats.

New Wicked Treats

Fill your Halloween dish with a spooky assortment of crowd-pleasing
treats from Hershey that are sure to make your house the neighborhood’s
favorite. Include brand new products such as:

  • Reese’s White Peanut Butter Ghosts Snack Size
  • Kit Kat White Minis Snack Size
  • Jolly Rancher Lollipops Spooky Shapes
  • Hershey’s Caramel Apple Filled Milk Chocolates
  • Hershey’s Cookies ‘n’ Crème Skulls
  • Halloween Pumpkin Party Assortment

This Halloween, create a treat-themed Halloween party by looking to the
best part of Halloween for inspiration – the candy! The Hershey
Company’s Halloween lineup proves there’s no one way to celebrate
the spooky season. Get treat-spired by the colors, shapes and tastes of
Hershey candy for your Halloween celebration, including party ideas such

Purrfectly Scary
Host a
purr-fect black-and-white party, where guests come dressed as black or
white cats. Choose a “Best Dressed” for each cat-egory and reward each
winner with a cat-decorated paper bag full of Kit Kat White Minis
Snack Size.

Hershey Hollow
Create your own
Día de los Muertos celebration with ghoulish treats delicious enough to
wake the dead. Light candles, tell ghost stories and munch on Hershey’s
Cookies ‘n’ Crème Skulls, while you create your own DIY skeleton
mask on construction paper, inspired by the festive colors of the

Peanut Butter Fright
Fuel some
late night trick-or-treating with a peanut butter party. Create a spooky
spread of Halloween-shaped PB&J sandwiches and new Reese’s
White Peanut Butter Ghosts Snack Size disguised in a white crème coating
to make for a boo-tiful surprise!

Technicolor Trance
Infuse your
party with wild colors that stray from the traditional orange and black. Jolly
Lollipops Spooky Shapes will turn dark and dreary into bold
and bright. Decorate your place with colorful streamers and strobing
lights and hold a competition to see who can paint the most colorful

Fall Fest
Fill the basins for
apple bobbing and create a maze of haystacks in the backyard, because
this party is all about autumn! Entertain your guests with Hershey’s
Caramel Apple Filled Milk Chocolates, while they enjoy the fall foliage
and decorate pumpkins.

For more inspiration on Halloween recipes and crafts, visit
and Pinterest.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world through
its chocolate, sweets, mints and other great-tasting snacks. Hershey has
approximately 21,000 employees around the world who work every day to
deliver delicious, quality products. The company has more than 80 brands
around the world that drive more than $7.4 billion in annual revenues,
including such iconic brand names as Hershey’s, Reese’s, Hershey’s
Kisses, Jolly Rancher, Ice Breakers and Brookside. Building
on its core business, Hershey is expanding its portfolio to include a
broader range of delicious snacks. The company remains focused on
growing its presence in key international markets while continuing to
extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products.
For more than 120 years, Hershey has been committed to operating fairly,
ethically and sustainably. Hershey founder, Milton Hershey, created the
Milton Hershey School in 1909 and since then the company has focused on
giving underserved children the skills and support they need to be
successful. Today, the company continues this social purpose through
‘Nourishing Minds,’ a global initiative that provides basic nutrition to
help children learn and grow. From neighborhoods across the United
States to the streets of Shanghai and Mumbai and villages of West
Africa, our goal is to nourish one million minds by 2020.

To learn more –




The Hershey Company
Lauren Aardewijn, 717-534-7143
Horowitz, 202-835-9410