Gillette Celebrates “Bond Moments” in Every Man’s Life

Gillette brings out the 007 in every man


TORONTO–(BUSINESS WIRE)–As the world prepares for the release of SPECTRE, the 24th Bond film,
Gillette celebrates the moments in every man’s life where he feels in
control and confident. But these “Bond moments” don’t just happen – they
come with precise preparation.

Inspiring Bond Moments

Starting on October 1, Gillette introduces their campaign “Bond Moments”
inspired by the creator and author of James Bond, Ian Fleming. Fleming’s
powerful and poetic words form the foundation of the campaign. His
quotes describing the ultimate “Bond Moments” are present throughout the
campaign across TV, online and in-store.

The campaign will kick off with a TV spot linking the iconic action
inspired by the world of Bond to the precise tools from Gillette that
together prepare men for their own “Bond Moments.”

SPECTRE, the 24th James Bond adventure, from Albert R. Broccoli’s
EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures
Entertainment, will be released in the UK on October 26 and in Canada on
November 6.

Gillette has partnered with Jany Temime, award-winning costume designer
from SKYFALL and SPECTRE, to provide style tips to help men everywhere
feel confident and look their best so they are prepared for their “Bond
Moments.” On October 10, Jany Temime will take to Gillette’s Twitter
account to share her tips and answer questions on how men can create
these special style moments.

“Just like Bond, men look and feel their best when they are properly
prepared for any situation that comes their way,” said John Mang, Vice
President, Global Gillette. “By partnering with SPECTRE, Jany Temime and
The Fleming Estate, Gillette is showcasing the precise tools, skills and
preparation that men need to be ready for their everyday ‘Bond Moments’.”

Gillette Fusion ProGlide with FlexBall Technology helps men be prepared
with the ultimate precision shave. Please visit https://www.youtube.com/watch?v=85uwPlQ1GUU
to watch the TV spot and visit www.Gillette.ca
for more information about Gillette.

About Gillette
For over 110 years, Gillette has delivered
precision technology and unrivaled product performance – improving the
lives of over 750 million men around the world. From shaving and body
grooming, to skin care and sweat protection, Gillette offers a wide
variety of products including razors, shave gel (gels, foams and
creams), skin care, after shaves, antiperspirants, deodorants and body
wash. For more information and the latest news on Gillette, visit http://www.gillette.com/.
To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Procter & Gamble
P&G serves consumers around the
world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

SPECTRE Synopsis
A cryptic message from the past sends James
Bond (Daniel Craig) on a rogue mission to Mexico City and eventually
Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and
forbidden widow of an infamous criminal. Bond infiltrates a secret
meeting and uncovers the existence of the sinister organisation known as
SPECTRE.

Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of
the Centre for National Security, questions Bond’s actions and
challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly
enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek
out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr
White (Jesper Christensen), who may hold the clue to untangling the web
of SPECTRE. As the daughter of an assassin, she understands Bond in a
way most others cannot.

As Bond ventures towards the heart of SPECTRE, he learns of a chilling
connection between himself and the enemy he seeks, played by Christoph
Waltz.

Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his
role as 007 for the fourth time. SPECTRE is produced by Michael G.
Wilson and Barbara Broccoli. The screenplay is by John Logan and Neal
Purvis & Robert Wade and Jez Butterworth, with a story by John Logan and
Neal Purvis & Robert Wade.

About Albert R. Broccoli’s EON Productions
EON Productions
Limited and Danjaq LLC are wholly owned and controlled by the
Broccoli/Wilson family. Danjaq is the US based company that co-owns,
with Metro-Goldwyn-Mayer Studios, the copyright in the existing James
Bond films and controls the right to produce future James Bond films as
well as all worldwide merchandising. EON Productions, an affiliate of
Danjaq, is the UK based production company which makes the James Bond
films. The 007 franchise is the longest running in film history with
twenty-three films produced since 1962. Michael G Wilson and Barbara
Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of
the most successful Bond films ever including CASINO ROYALE, QUANTUM OF
SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in
post-production.

About METRO-GOLDWYN-MAYER
Metro-Goldwyn-Mayer is a leading
entertainment company focused on the production and global distribution
of film and television content. The company owns one of the world’s
deepest libraries of premium film and television content. In addition,
MGM has investments in domestic and international television channels
and is the majority owner of and distributor for United Artists Media
Group (UAMG). For more information, visit www.mgm.com.

About Sony Pictures Entertainment
Sony Pictures
Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a
subsidiary of Tokyo-based Sony Corporation. SPE’s global operations
encompass motion picture production, acquisition and distribution;
television production, acquisition and distribution; television
networks; digital content creation and distribution; operation of studio
facilities; and development of new entertainment products, services and
technologies. For additional information, go to http://www.sonypictures.com.

About Ian Fleming, The Ian Fleming Estate and Ian Fleming Publications
Ian
Fleming was born in London in 1908. Following a diverse career which
included work at the heart of Naval Intelligence during the Second World
War, he published his first book, Casino Royale, featuring James
Bond, secret agent 007, at the age of 43. Thereafter for the following
12 years until his early death in 1964 he wrote a book a year with
further heroic exploits of James Bond. The thrilling adventures often
set in farflung locations together with details of Bond’s sophisticated
tastes and interests proved exceptionally popular and gave rise to the
greatest film franchise of all time. The books remain classics and James
Bond is known the world over. The Ian Fleming Estate and Ian Fleming
Publications are run by the Fleming family and control copyrights and
trade marks associated with Ian Fleming and his literary works. www.ianfleming.com

Contacts

Porter Novelli:
Tomas Cleary, 416-422-7171
tomas.clearly@porternovelli.com