Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honoring the Rigorous Journey Athletes Face to Achieve Olympic Dreams

Neymar Jr., Ashton Eaton, Ning Zetao and Andy Tennant Featured in
First Campaign Television Spot Highlighting The Precision Needed On The
Path Toward The Olympics Games

BOSTON–(BUSINESS WIRE)–As the sporting universe turns its attention to the Rio 2016 Olympic
Games, Gillette, the world’s leading male grooming brand, today
unveiled its global roster of athletes in conjunction with the launch of Perfect
Isn’t Pretty,
the brand’s latest Olympic Games campaign.

Featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon),
Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain,
Team Pursuit Cycling). Perfect Isn’t Pretty takes a look behind
the curtain, honoring the arduous journey that all Olympians face
throughout their training in the pursuit of the Olympic Games. Serving
as the cornerstone of this new campaign, these athletes explore the real
story of what it takes to represent their hopeful nation on the world’s
biggest sporting stage – the Olympic Games.

  • Neymar Jr. (Brazil, Football)—Recognized as one of the
    beautiful game’s greatest players at only 23 years old, Neymar is a
    forward for the legendary Spanish Club FC Barcelona and Captain of the
    Brazilian National Football Team, which he led to an Olympic silver
    medal in 2012.
  • Ashton Eaton (USA, Decathlon)—If the winner of the Decathlon is
    considered the “World’s Greatest Athlete” then Eaton is unquestionably
    the best. He’s a two-time World Champion, current World Record holder
    (9,045 points) and reigning Olympic Champion.
  • Ning Zetao (China, Freestyle Swimming)—Zetao is one of Asia’s
    biggest breakout stars and is set to take the world by storm in Rio.
    The current Asian 100-meter freestyle record holder and reigning World
    Champion is also a lieutenant in the Chinese Navy.
  • Andy Tennant (Great Britain, Team Pursuit Cycling)—Tennant is
    looking to write his own story in Rio following a reserve role for
    Team GB during the London 2012 Olympic Games. He is expected to be an
    integral part of the pursuit team that took Gold four years ago.

“The opportunity to represent your country at the Olympic Games is
earned, not given,” said Ashton Eaton. “Every day, we as athletes face
several challenges during the training process and it is imperative that
we approach each situation carefully and with continued precision. I
must refine my training every day to give myself the best opportunity to
achieve my dreams during the Olympic Games in Rio.”

Through the first installment of this campaign anchored by the new
commercial, the brand will focus on the challenges and hardships each
athlete is faced with during their intensive training in preparation for
the Olympic Games. Whether it’s overcoming obstacles in training such as
inaccurate timing, a poor start, or a missed shot, Gillette’s Perfect
Isn’t Pretty
campaign begins by reminding us that all athletes need
the right tools and precision training to succeed on the road ahead.

“At Gillette we understand that the journey towards precision is long,
and often overlooked in favor of the end result,” said Francesco
Tortora. Gillette Global Brand Director “We’re proud of the razors that
we design and manufacture because we understand that behind every great
shave was years of precise engineering. The same is true for athletes
preparing for the Olympic Games.”

The Perfect Isn’t Pretty campaign reinforces the role of Gillette
as a brand that promises and strives to deliver the best for 800 million
men every day and has done so for over 100 years.

About Gillette

For over 110 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 750 million
men around the world. From shaving and body grooming, to skin care and
sweat protection, Gillette offers a wide variety of products including
razors, shave gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the
latest news on Gillette, visit
To see our full selection of products, visit

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.


Kurt Iverson, 617-463-5286
Senior Communications
on behalf of Gillette/P&G
Chris Smith, 212-796-9814