Gillette Venus Reveals the Right Razor Can Expand a Woman’s Comfort Zone

Gillette Venus ComfortGlide are the only razors with flexible
moisture bars to glide seamlessly along every curve

BOSTON–(BUSINESS WIRE)–Whether it’s running into an ex, forgetting to apply deodorant, or a
stumble-while-you-strut situation, every woman faces a number of
uncomfortable moments in her daily life. At Gillette Venus, we believe
that her shave shouldn’t be one of them. A comfortable shave can have a
strong effect on how good a woman feels in her own skin. In fact, most
women rank shaving higher than a new outfit or a full night’s sleep in
its ability to make them feel more comfortable and confident.**
Now, Gillette Venus has a solution for the 96% of women who experience
discomfort while shaving.** Only Gillette Venus ComfortGlide
razors have flexible moisture bars to glide seamlessly over and into
every curve of a woman’s body, offering unsurpassed* comfort
without sacrificing closeness—just in time to rock beautiful, flawless
skin this spring.

To better understand how shaving can affect a woman’s confidence,
Gillette Venus investigated how shaving can affect their comfort levels
in a wide variety of situations with a global survey. The study found
that a majority of women feel much more comfortable and confident
getting a massage, going out with friends, and giving a client
presentation when they have a smooth shave.** With
ComfortGlide razors, women can discover how a smooth shave with
unsurpassed* comfort can help her step out of the shower, and
confidently into whatever her day may bring.

“In speaking with women around the globe over the years, we’ve found
most experience a trade-off with their current razor that prevents them
from getting a comfortable shave and the smooth results they
desire to feel comfortable in their own skin,” said Gillette Venus
Products Researcher, Patrice James. “In addition to the
designed-for-her-curves features found in all Venus razors, ComfortGlide
razors were created to bring a more comfortable experience – and
beautiful, smooth results, instantly.”

Gillette Venus ComfortGlide razors contain moisture bars that have been
designed to flex around every contour of the body, releasing skin
conditioning body butter while you shave for effortless glide. Wetting
the razor activates the built-in moisture bars, releasing a light lather
with each stroke, allowing the razor to glide seamlessly all over the
body. Their unique flexibility allows them to be in constant contact
with the skin surface, providing lubrication before and after the blades
touch the skin to enable a comfortable, smooth glide with each stroke.

About Gillette Venus ComfortGlide range:

The Gillette Venus ComfortGlide collection offers both three- and
five-blade razors, two of which combine Gillette Venus’ expertise in
hair removal with the advanced skincare experience of Olay:

Gillette Venus ComfortGlide with Olay and Venus
ComfortGlide with Olay Sugarberry

  • 5 curve-hugging blades surrounded by self-lathering, flexible moisture
    bars to give an unbelievably close shave, revealing lush, soft skin
  • Skin Conditioners such as body butter, glycerin and petrolatum
  • Available with Olay and with Olay Sugarberry

Gillette Venus ComfortGlide Freesia, White Tea and
Vanilla Crème

  • 3 curve-hugging blades surrounded by self-lathering, flexible moisture
    bars for a close shave, revealing smooth skin
  • Body butter from avocados, olives and kokum fruit
  • Translucent handle designed with an enhanced gripping surface with a
    comfortable, curvy design for outstanding control and easy handling in
    a shower setting
  • Available in a variety of indulgent scents including Freesia, White
    Tea and Vanilla Crème

The Gillette Venus ComfortGlide razors are available at national food,
drug, mass merchandise stores, and online retailers. The suggested
retail price of the Gillette Venus ComfortGlide shaving system, which
includes 1 razor + 2 blade refills is approximately $8.99-$14.99 MSRP.
The suggested retail price of a four-pack of blade refills is
approximately $14.99-$23.49 MSRP. Please Note: Pricing is at the sole
discretion of the retailers.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.

*Versus other razors with built-in soap bars

**Survey Methodology: The
Gillette Venus Survey was conducted in October 2016 by Research Now ( among
6,500 women ages 18-35 drawn from opt-in panels in each of the following
countries via online survey: Canada, France, Germany, Russia, U.K. and


Venus/P&G Beauty
My Anh Nghiem
Maher Communications

Claudette Sariya