Gillette’s Perfect Isn’t Pretty Film Pays Tribute to Arduous Journeys Faced by Athletes in Lead up to Rio 2016 Olympic Games

Sigue a La Raza en Facebook

Film Features A Never-Before-Heard Mix of Sia’s Popular Track
“Unstoppable”

BOSTON–(BUSINESS WIRE)–With less than one month to go until Opening Ceremonies of the Rio 2016
Olympic Games, Gillette [NYSE: PG], the world’s leading male
grooming brand, today debuted Perfect
Isn’t Pretty
– the central piece in the brand’s Olympic Games
campaign.


Starring Gillette’s global roster of athlete ambassadors, including
Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao
(China, Freestyle Swimming) and Andy Tennant (Great Britain, Team
Pursuit Cycling), the Perfect
Isn’t Pretty
film
pulls back the curtain and shines a spotlight
on the grueling journey that athletes face throughout their training
process. By revealing the tough and often overlooked everyday struggles,
combined with the sacrifices that athletes make in their pursuit of
perfection – from enduring physical pain to unexpected arguments with
loved ones – the film shows there are no shortcuts to perfection, but
with precision, your best is within your grasp. That same dedication to
precision is also what inspired and led to the development of Gillette’s
most advanced razor, the Fusion
ProShield
, which shields from irritation while you shave.

“I think it’s difficult for people to understand the complete and utter
commitment athletes have to make to perfect their sport and become as
precise as possible in execution,” said Eaton, USA Decathlete. “We fully
commit ourselves to refining our skills during training in order to
reach our ultimate goal of competing at the Olympic Games. And it’s
incredible that Gillette wanted to highlight that side of the journey –
not just the glitz and glam, but what it really takes to get to the
grandest stage in the world of sport. I’m honored to be a part of
something that shows what really happens behind the scenes in the lead
up to the Olympic Games.”

For the film,
Gillette collaborated with award-winning singer and songwriter Sia to
put a fresh new twist on her latest song, “Unstoppable,” which is
featured in the video. The all-new, never-before-heard mix speaks to the
heart of Perfect Isn’t Pretty and features the unique spin and
personal touch of three additional global artists, including:

  • Ariel Rechtshaid – Grammy-winning producer Rechtshaid produced
    the track, worked with Sia to perfect her vocal delivery, played the
    majority of the instruments heard in the song.
  • Pusha T – A founding member of the seminal rap duo Clipse,
    Pusha T wrote and performed an original rap that exemplifies
    Gillette’s campaign.
  • Olodum – The quintessential Brazilian marching band contributed
    a Brazilian percussion influence and sound, adding a flair reflective
    of the Rio 2016 Olympic Games.

“When I was working on “Unstoppable,” I wanted to write a sports anthem;
the kind of song played before a big game to get the players pumped,”
said Sia, award-winning singer and songwriter. “As I learned more about
Gillette’s Perfect Isn’t Pretty campaign supporting the 2016 Rio
Olympic Games, this collaboration felt right and this film was a perfect
place to unveil this new mix.”

The film
and accompanying soundtrack represents Gillette’s role as a brand that
promises and strives to deliver – and has for over a century – the best
razors for millions of men all over the world every day.

Perfect Isn’t Pretty captures the gritty truth of an athlete’s
journey to the Olympic Games,” explained Carlos De Jesus, North American
Shave Care Brand Director at Gillette. “Our film and the accompanying
soundtrack shows how Olympic athletes directly inspire us as a global
brand to keep chasing perfection, no matter how tough the road can be –
because it takes the athletes’ best to reach the Olympic Games and our
best to create the world’s most precise razor, the Fusion ProShield.”

The Gillette Fusion
ProShield
razor is precision at its finest, featuring a lubrication
strip before and after the blades to shield from irritation while
you shave – helping you put your best face forward to conquer the day
and keep chasing perfection.

Visit Gillette’s
YouTube page
to view the full Perfect Isn’t Pretty film, or
follow @Gillette on Twitter to see it there. The track will also be
streaming across Spotify,
Apple
Music
, and SoundCloud
in over 140 countries across the globe*.

About Gillette

For over 110 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 750 million
men around the world. From shaving and body grooming, to skin care and
sweat protection, Gillette offers a wide variety of products including
razors, shave gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the
latest news on Gillette, visit http://www.gillette.com/.
To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

*Full List of Countries where the Anthem Film Music Track will stream:

SPOTIFY (58 countries)

Alemania, Andorra, Argentina, Australia, Austria, Bélgica, Brasil,
Bulgaria, Canadá, Chile, Colombia, Costa Rica, Chipre, Dinamarca,
Ecuador, El Salvador, Estonia, Eslovaquia, España, Estados Unidos,
Filipinas, Finlandia, Francia, Grecia, Guatemala, Honduras, Hong Kong,
Hungría, Indonesia, Irlanda, Islandia, Italia, Letonia, Liechtenstein,
Lituania, Luxemburgo, Malaysia, Malta, México, Mónaco, Nicaragua,
Noruega, Nueva Zelanda, Países Bajos, Panamá, Paraguay, Perú, Polonia,
Portugal, Reino Unido, República Checa, República Dominicana, Singapur,
Suecia, Suiza, Taiwan, Turquía y Uruguay

APPLE MUSIC

Armenia, Azerbaijan, Bahrain, Botswana, Cape Verde, Egypt,
Gambia, Ghana, Guinea-Bissau, India, Jordan, Kazakhstan, Kenya,
Kyrgyzstan, Lebanon, Mauritius, Nepal, Niger, Nigeria, Oman, Saudi
Arabia, South Africa,
Sri Lanka, Swaziland, Tajikistan,
Turkmenistan, Uganda, United Arab Emirates, Uzbekistan, Zimbabwe,
Australia, Cambodia, China, Fiji, Hong Kong, Indonesia, Japan, Laos,
Macau, Malaysia, Micronesia Fed States Of, Mongolia, New Zealand, Papua
New Guinea, Philippines, Singapore, Taiwan, Thailand, Vietnam, Austria,
Belarus, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia,
Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia,
Lithuania, Luxembourg, Malta, Moldova, Netherlands, Norway, Poland,
Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden,
Switzerland, Turkey, Ukraine, United Kingdom, Anguilla, Antigua &
Barbuda, Argentina, Barbados, Belize, Bermuda, Bolivia, Brazil, British
Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Dominica,
Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras,
Mexico, Nicaragua, Panama, Paraguay, Peru, St. Kitts & Nevis, Trinidad &
Tobago, Venezuela, United States, Canada

SOUNDCLOUD

Puerto Rico, American Samoa, Guam, Northern Marianas, Virgin Islands,
Guernsey, Jersey, Isle of Man, Ireland, Guadeloupe, Martinique, Reunion

Contacts

P&G
Kurt Iverson
Sr. Communications Manager
617-463-5286
Iverson.K@pg.com
or
Ketchum
on behalf of Gillette/P&G
Ryan Whitchurch
786-257-4020
Ryan.Whitchurch@ketchum.com