Gladson to Sponsor 2015 Category Management Conference
Visit booth 46 to learn about enhanced content solutions, services to
support evolving category management trends
LISLE, Ill.–(BUSINESS WIRE)–Gladson,
the leading provider of digital product content and related services for
the consumer goods industry, is exhibiting today through Oct. 1 at the 2015
Category Management Conference at the Caribe Royal Convention Center
in Orlando, Florida.
Located at booth 46, Gladson’s sales and product teams will be
discussing the dynamic shifts taking place in category management and
how Gladson has responded by enhancing its product content and services
to support evolving and shopper-focused category management strategies.
Gladson recently announced it had made significant enhancements to its Space
Management offering to provide a comprehensive content solution for
category management processes and technologies. Customers can now
receive up to six high- and low-resolution images of each product with
up to 30 product attributes. This content is delivered in
enterprise-ready formats to allow for seamless integration into
platforms for assortment planning, virtual environments, space planning
and more.
In addition to powering category management with its content solution,
the company offers Store Optimization Services to help brands and
retailers engage shoppers and maximize ROI. These services include planogram
development, space management software training and help desk, shelf
edge merchandising solutions, planogram capture and store layout and
floor planning.
“At the rate the category management discipline is advancing to keep
pace with shoppers’ diversified and digital path to purchase, we’re
anticipating this to be an energetic event filled with best practices,
emerging technologies and education,” said Gladson CEO and president
Susan Sentell. “We’re proud to sponsor this event and to contribute to
the category management excellence of our customers by providing robust
content and high-impact services.”
To learn more about how Gladson’s content and services support category
management initiatives for thousands of manufacturers and retailers,
visit booth 46 at the 2015 Category Management Conference or visit www.gladson.com.
About Gladson
Gladson delivers the most comprehensive product content solution on the
market today. The company combines the industry’s largest and most
dynamic database of consumer product images and information with
high-impact category management and Store Optimization Services to
maximize sales and operational efficiency. Gladson’s enterprise-ready
digital product content fuels strategies for e-commerce, space planning,
marketing, advertising, supply chain, market research, mobile
applications, master data management and other critical business
processes. Gladson’s product content is captured in accordance with GS1
industry standards.
Gladson helps manufacturers, retailers and service providers plan and
execute more effectively so they can meet shopper expectations across
the path to purchase.
For more information, visit www.gladson.com.
Contacts
Outlook Marketing
Heidi Murphy, 847-994-3651
Public
Relations
heidi@outlookmarketingsrv.com
