GLIDDEN Paint Names Byzantine Blue as 2017 Color of the Year
Mystic purple is perfect touch in kitchens, living rooms, bedrooms
and nearly any room and any style
CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–Take comfort: soothing colors will dominate home decor color trends in
2017, according to the GLIDDEN® paint brand by PPG (NYSE:
PPG), with the top color a subtle, serene violet. Glidden paint
today named Byzantine Blue (50BB 32/117), a playful yet peaceful purple,
as the 2017 Color of the Year.
“The name may say blue, but Byzantine Blue is truly a purple in
disguise. It stretches the boundaries of purple to borrow all of best
qualities of blue and gray, making it an appealing color choice for
nearly any room,” said Misty Yeomans, PPG color marketing manager, Glidden
paint.
Yeomans noted that Byzantine Blue is interesting because it appears to
be more gray when paired with dark neutrals, yet it appears more
bluish-purple when partnered with whites. “Its unique versatility and
incredible ability to bring out certain hues based on its surroundings
make Byzantine Blue a perfect shade for all ages. It is also
gender-neutral, making it easy to use throughout your home.”
Byzantine Blue is elegant enough for any homeowner’s style, whether
traditional, modern or somewhere in between. Yeomans recommended this
color for any do-it-yourselfer looking to create balance in life and to
establish a home base in which to refocus energy.
Additionally, it works as well in accent items as it does on the wall
and can be incorporated in all elements of home decor in 2017, from
walls to furnishings to accessories. This purple works particularly well
with concentrated down-to-earth colors that promote a sense of
tranquility and wellness, from brown-bag tones and beachy driftwood
neutrals to charcoal and gray-infused blues and greens.
For a modern look, pair Byzantine Blue (50BB 32/117) with Deep Onyx
(00NN 07/000), a warm neutral such as Stone Harbor Greige (10YY 48/071),
a clean white such as White On White (30GY 88/014) and accent with a
gray-green such as Icy Teal (50GG 55/049).
For a more traditional style, use Byzantine Blue (50BB 32/117) paired
with a warm yellow neutral like Golden Bamboo (30YY 63/231), a cool
neutral such as Canyon Echo (00YY 63/024), a warm, deep blue like
Approaching Storm (90BG 11/101) and trim with Marshmallow White (30YY
83/012).
Yeomans noted, “Achieving a highly styled and on-trend look at an
excellent value is possible with Glidden paints.”
Try Byzantine Blue in new GLIDDEN DIAMOND™ paint available
exclusively at THE HOME DEPOT® stores, or in GLIDDEN
COMPLETE™ paint available now at WALMART® locations
nationwide, for performance comparable to that of paint priced at nearly
twice the cost. For more information, visit www.glidden.com.
Glidden paint offers a rich tradition of innovation and color
inspiration, having consistently embodied quality and performance for
generations of customers. From the first latex to today’s broad
assortment of versatile paints, Glidden paint helps consumers
achieve a fantastic-looking home at an excellent value.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.
Glidden
is a registered trademark of the PPG Group of Companies.
Glidden
Complete and Glidden Diamond are trademarks of PPG
Architectural Finishes, Inc.
Walmart is a registered
trademark of Wal-Mart Stores, Inc.
The Home Depot is a
registered trademark of Homer TLC, Inc. and is used under license.
EDITORS NOTE: For images and color swatches, visit http://corporate.ppg.com/Media/Newsroom/2016/GLIDDEN-Paints-brand-17COTY
Contacts
PPG Media Contacts:
Jamie Altman, 724-742-5599
Architectural
Coatings
jamie.altman@ppg.com
or
Greta
Edgar, 724-742-5699
Architectural Coatings
edgar@ppg.com
www.ppgac.com
