Global Baby Cribs and Cots Market to Grow at a CAGR of Around 5% Through 2020, Says Technavio

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LONDON–(BUSINESS WIRE)–#BabyCribsAndCots–According to the latest market study released by Technavio,
the global
baby cribs and cots market
is expected to grow at a CAGR
of around 5% during the forecast period.

This research report titled ‘Global
Baby Cribs and Cots Market 2016-2020
’ provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This market research report also includes an up to date analysis and
forecasts for various market segments and all geographical regions.

The growing trend of setting up a separate nursery for infants is
driving the market for aesthetically appealing cribs and cots. Many
players in the market are also offering matching furniture bundled in
attractive packages.

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The report categorizes the global baby cribs and cots market into four
major product segments. They are:

  • Convertible cribs and cots
  • Multi-purpose cribs and cots
  • Standard cribs and cots
  • Portable cribs and cots

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Global convertible cribs and cots market

The convertible cribs and cots segment is estimated to post a CAGR of
nearly 6% during the forecast period. Convertible cribs and cots are
mostly manufactured using solid wood and are designed to be more durable
so that their use can be continued as the baby keeps growing. Many
parents prefer to buy these multifunctional products as these are more
convenient and economical when compared to buying multiple pieces of
furniture for the same purpose.

There is an increasing trend of convertible cribs with toddler rails
which can be used to convert the convertible crib into a toddler bed.
Some forms of convertible cribs gaining momentum in the market include
cribs that can be transformed into other forms of furniture like chair
and table, toy bin and bookshelf, a sofa, a dresser, or a bed. As most
consumers live in smaller homes, they prefer convertible cribs as these
cribs eliminate the need to buy and store multiple pieces of furniture.

In addition, many competitors in the market are also offering cribs in
different shapes. Oval and round cribs are becoming more popular as
compared to the traditional wood
frame convertible cribs. Consumers’ preference for these round and oval
convertible cribs is increasing as these cribs come with soft, rounded
edges, save space, and are aesthetically appealing. Stokke and Dream
On Me
are vendors that are offering round and oval baby cribs and
cots.

“However, these cribs are relatively more expensive than most other
cribs in the market. At times, consumers need to purchase the conversion
kit separately as about 30% of the convertible cribs available in the
market come without the conversion kit. This restricts some potential
consumers from investing in convertible cribs,” says Arushi Thakur, an
industry expert for toys
and baby products
research at Technavio. For instance, the cost
of DaVinci’s standard crib Jamie is about 25% less than its
Annabelle 2-in-1 crib convertible crib. Some of the popular brands of
convertible cribs available in the market include Dream On Me,
Sorelle, Babyletto,
and Childcraft.

Global multi-purpose cribs and cots market

Multi-purpose cribs and cots are usually larger than other forms of
cribs and cots, and occupy a lot of space. These multi-purpose cribs and
cots are mainly targeted at consumers seeking a good storage facility
along with the crib to enhance the overall functionality and provide a
complete safety and storage solution.

These cribs and cots come with many features like changing table, under
crib storage, or side changing table dresser unit. One such example of
multi-purpose cribs and cots is the Nurseryworks Studio Crib.
Most multi-purpose cribs have a traditional style, however, the market
for contemporary style cribs is estimated to see significantly higher
growth during the forecast period.

However, since these cribs and cots cannot be very bulky, most of them
come with limited storage space. In addition, the changing table is also
relatively smaller than the separate changing tables available in the
market. Such setbacks may restrict customers from investing in these
cribs, and thus restrict the product segment’s growth during the
forecast period. Some of the market players offering multi-purpose cribs
and cots include DaVinci, Delta Children, Dream On Me, Sorelle, and
Storkcraft.

Global standard cribs and cots market

Standard cribs and cots are the most economical among all forms of cribs
available in the global market. Parents who are looking for basic yet
useful cribs and cots mostly invest in this product segment. In many
countries, standard cribs usually comprise of single or double drop
sides which can be lowered or raised to move the baby without creating
any disturbance. However, in 2011, a ban was imposed on the sales of
drop-side standard cribs in the US due to the increasing instances of
infant fatalities and product recalls.

Many players are now focusing on offering standard cribs and cots made
from high quality materials like birch, maple, or pinewood. These cribs
mainly come in black, espresso, white, yellow, and natural finishes
while some of them are also available in shades like pink, blue, green,
and oak. In the high-end category, competitors are focusing on providing
elegantly upholstered cribs with curved moldings, and hand carved
appliques. Some of the market players offering standard cribs include IKEA,
DaVinci, Childcraft, Foundations,
and Westwood Design.

Global portable cribs and cots market

These cribs are mainly designed for people who travel a lot or need to
frequently move the crib between different rooms. The segment consists
of folding cribs (includes travel cots and baby crib playards), cradles,
and co-sleeping cribs. These cribs are mostly made of light-weight
materials like aluminum and mesh, and can usually be folded when not in
use.

Most folding cribs available in the market can be folded using a single
hand folding mechanism and come with locking wheels so that the crib
does not move unless intended to. However, these folding cribs mostly
come with a maximum weight limit (usually between 30-50 pounds) and can
only be used for a few months or up to three years, depending on the
weight of the child. Many players in the market are focusing on
enhancing the quality of these cribs. They are trying to offer cribs
with enhanced features like removable washable fabric, a screen offering
UV protection, and a zipper that can be closed to protect the child from
insects. BabyBjörn, Stokke, Pea Pod, phil&teds, Graco, and
Evenflo
are some of the popular brands in the segment.

Co-sleeping cribs are mainly cribs that can be attached to the bed so
that the baby is sleeping close to the parent but not sharing the same
bed. “Rising consumer awareness regarding the dangers of sharing the bed
with babies and instances leading to sudden infant death syndrome (SIDS)
is one of the key drivers for the segments growth,” says Arushi. The
demand for these co-sleeping cribs is also increasing as they enable the
parent to easily breastfeed or attend to the baby without having to move
out of their bed. In addition, parental vigilance for safety also
becomes easier with the use of such cribs. Most co-sleeping cribs
available in the market are Juvenile Products Manufacturers Association
(JPMA) certified and come with features like adjustable height,
breathable mesh sides, and wheels for mobility. Some of the popular
brands for co-sleeping cribs available in the market include Chicco,
Guether, Snuz Pod,
and Baby Bay.

The top vendors highlighted by Technavio’s consumer
and retail
research analysts in this report are:

  • Delta Children
  • Goodbaby
  • Storkcraft
  • Silver Cross
  • MDB

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