Global Customer Analytics Landscape – Microsoft, Oracle, Salesforce & SAP – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Global
Customer Analytics Landscape”
report to their offering.

In today’s fast changing environment, an organization’s competitive
advantage lies in its ability to readily leverage both its internal and
external data to produce value for its customer. The primary objective
of most organizations is to be profitable and sustainable, and the key
to achieving this is the maximizing and enhancing of its customer
lifetime value via customer analytics.

This deliverable explores the various dimensions of customer analytics
and analyzes how it is used to maximize customer experience and with it,
customer lifetime value. It also studies the customer experience
analytics landscape, including the trends and drivers impacting the
market, and the ecosystem of solution providers supplying various
customer analytics solutions to the market.

Key Topics Covered:

1. Executive Summary

2. Overview

3. Customer Experience Management (CEM) Landscape

4. Use Cases

5. Takeaways

Companies Mentioned:

  • Microsoft
  • Oracle
  • SAP

For more information visit


Research and Markets
Laura Wood, Senior Manager
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and Personal