Global Online Lingerie Market 2016-2020 – Increased Smartphone Penetration – Key Vendors are PVH, Maison Lejaby & Wolf Lingerie – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Global
Online Lingerie Market 2016-2020”
report to their offering.

The global online lingerie market is expected to grow at a CAGR of
17.25% during the period 2016-2020.

Many established brands such as Victoria’s Secret and Calvin Klein have
marked their presence online. This online availability is more appealing
than brick-and-mortar stores because it makes the stores accessible to
consumers while also providing the opportunity to shop in privacy. An
online channel not only generates sales via the Internet but also acts
as a platform for vendors to display their latest designs.

According to the report, the e-commerce industry has benefitted
significantly from this development, and clothing and apparel are
important categories that have propelled the growth of the industry
across regions. The increasing penetration of mobile devices with
Internet access has presented vendors with an active platform to engage
with consumers on the go.

Further, the report states that despite the availability of numerous
apps and other services online, choosing a product with the correct
measurements and fit has been a constant cause of concern for consumers.
Online purchases of lingerie can be difficult as consumers cannot try on
the item before purchasing.

Key vendors:

  • L Brands
  • Maison Lejaby
  • Lise Charmel
  • PVH
  • Wolf Lingerie

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by product

PART 07: Geographical segmentation

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

For more information visit http://www.researchandmarkets.com/research/hstdsz/global_online

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