GoodBelly Helps Power Your Day with New Probiotic Protein Shake Line

Leading Probiotic Drink Manufacturer Shakes-up the Beverage Aisle
with Portable, Plant-based Protein Beverages to Promote Digestive Health
the Natural Way

BOULDER, Colo.–(BUSINESS WIRE)–GoodBelly,
a line of delicious probiotic drinks formulated for daily digestive
health, today unveiled GoodBelly Protein Shakes, a new line of
multi-functional beverages designed to help power your day, the natural
way.* Packed with 15 grams of plant-based protein to nourish the body
and 40 billion live and active probiotic cultures to support digestive
health, GoodBelly Protein Shakes are available in three juicy flavors:
Tropical Coconut, Green Power and Triple Berry.

GoodBelly Protein Shakes feature the same well-researched and highly
efficacious probiotic strain used in the brand’s existing line-up, Lactobacillus
plantarum
299v (LP299V®), which can withstand the
stomach’s acidic environment, allowing it to reach the digestive system
and positively support digestive health when consumed daily.*

“Today’s consumer seeks foods and beverages that deliver multiple
solutions, so we wanted to offer a powerful protein option to satisfy
those needs, packing our first multi-functional beverage with the same
digestive benefits as our existing probiotic drinks, and adding a
beneficial 15 grams of plant-based protein,” said Alan Murray, CEO of
GoodBelly. “We know consumers are busy, whether as working
professionals, parents or athletes, and they want an easier way to get a
daily dose of digestive health support, plus powerful plant-protein in a
convenient on-the-go bottle.”

Probi Digestis’ LP299V has sustained more than 20 research trials over
two decades. GoodBelly Protein Shakes contain 40 billion live and active
cultures per bottle, in addition to chickpea protein, and are ideal for
active consumers, athletes, or anyone who needs an on-the-go protein
boost. Like all other GoodBelly products, GoodBelly Protein Shakes are
Non-GMO Project Verified, dairy-free, soy-free, vegan and kosher. The
new drinks will be available at Sprouts Farmers Markets in December, and
additional retailers nationwide in February 2016 with a suggested retail
price of $3.49 per 15.2 oz. bottle. Flavor details include:

  • Tropical Coconut: Smooth and tropical, this vibrant shake will
    have your taste buds dancing from the flavors of bananas, coconut and
    passionfruit.
  • Green Power: A delicious blend of good-for-you greens,
    including spinach, alfalfa grass and spirulina, this healthy shake is
    balanced by the sweetness of apples, pears and bananas.
  • Triple Berry: Refreshingly juicy, this berry-licious beverage
    is a sweet fusion of strawberry, blueberry and blackberry.

GoodBelly Protein Shakes are the latest innovation from the brand,
following the recently released GoodBelly Grab&Go. To learn more about
GoodBelly, please visit www.goodbelly.com,
or follow us on Facebook,
Twitter
and Instagram.
For delicious recipe ideas, check out the GoodBlog.

GoodBelly drinks are available nationwide in the refrigerated section of
grocery, natural and specialty retailers, including Whole Foods Market,
Safeway, Kroger, Sprouts Farmers Market, King Soopers, Ralph’s, The
Fresh Market, Hannaford, Vitamin Cottage, Wegmans and more.

About GoodBelly

Founded in 2006, GoodBelly is a line of delicious probiotic drinks and
supplements formulated to help people live better through healthier
digestion. Each offering within the GoodBelly portfolio contains the
highly efficacious and well-studied probiotic strain, Lactobacillus
plantarum
299v (LP299V®), which has been scientifically
shown to help establish intestinal balance and can support overall
digestive and immune health when consumed daily.* The company
offers a comprehensive line of delicious and functional beverages and
capsules to support digestive health, including its Juice Drinks,
PlusShot, SuperShot, StraightShot and Probiotic Supplement. The
supplements may be found online exclusively at www.Amazon.com.

*Some studies suggest GoodBelly’s probiotic strain may help balance
the bacteria in your gut when consumed daily as part of a nutritious
diet and healthy lifestyle. GoodBelly is a food product and not a
treatment or cure for any medical disorder or disease. If you have any
concerns about your digestive system, please consult with a health care
professional.

At time of manufacture. Storage conditions may affect the number of
live and active cultures. Store in a cool, dry place.

Contacts

Rachel Kay Public Relations
Deidre Weight, 858-922-5045
Deidre@rkpr.net