GoodLooks Launches a New Digital Marketplace for Lifestyle Experts

LOS ANGELES–(BUSINESS WIRE)–#nutrtionistGoodLooks
launches today as an online marketplace to help successful people look,
feel, and be their best. With 100 vetted lifestyle experts across the
United States, the brand is focused on helping people meet their goals
by connecting them with the right professional. The website is
accessible at

GoodLooks offers in-person or virtual consultations with career and life
coaches, personal trainers, fashion stylists and dietitians. In one
turnkey process, customers can compare, select, book and pay for these
services using the tools on GoodLooks.

“As a busy, working mother, I was inspired to start GoodLooks when I was
overwhelmed trying to hire a nutritionist and a personal stylist. It was
impossible to compare experts and I didn’t have the time to vet through
the referrals from friends,” says CEO & Co-Founder Mitzi Reaugh.
“Sometimes you need an expert to provide the inspiration and motivation
to make a change. And the right expert saves our most precious resource

GoodLooks was co-founded by digital media execs CEO Mitzi Reaugh and
Head of Brand Experience Cynthia Rupeka in 2015. Reaugh has over 15
years of consumer digital experience having worked at Miramax, NBC
Universal on the launch of Hulu, and several idealab start-ups. Rupeka
worked at The Chernin Group on the successful Crunchyroll brand.

GoodLooks’ product and branding was developed by Berlin Cameron, a WPP

“GoodLooks is built to help consumers shine from the inside out. With
that in mind, we set out to create a positive, confident brand voice to
champion them on their journey,” says Berlin Cameron President Jennifer

About GoodLooks

Headquartered in Los Angeles, GoodLooks is an online marketplace of
lifestyle experts. GoodLooks helps people look, feel, and be their best
by connecting them with career coaches, personal trainers, fashion
stylists and more. (

About Berlin Cameron:

New York-based Berlin Cameron is a strategic and creative lead agency
that is well known for accelerating the growth of iconic and challenger
brands by building their cultural relevance. Owned by WPP, Berlin
Cameron has the independence of a small boutique agency with access to
the global scale of the much larger WPP. (


For GoodLooks
Lori Lefevre
Wells, 914.630.0961